The new advertising campaign, which is targeted at Hollandia Yoghurt was unveiled at a colourful ceremony in Lagos recently.
The Television Commercial (TVC), tagged: ‘It’s All Good,’ which features one of Nigeria’s foremost female singer, songwriter and excellent dancer- Seyi Shay ,promotes ‘goodness’ highlighting benefits of drinking Hollandia Yoghurt.
On why she loves Hollandia Yoghurt, Seyi Shay has this to say, ‘I love drinking Hollandia Yoghurt, bursting with goodness. Hollandia Yoghurt makes me feel real good on the inside that I can’t just stop flaunting it on the outside. I have had some of my fans say that I have great skin, healthy nails and hair. And for me, it doesn’t just stop at that. Hollandia Yoghurt gives me improved energy levels for non-stop performance. So, you see why Hollandia Yoghurt is my favourite.
Essentially, the TVC highlights the connection between consumption of Hollandia Yoghurt that is nutritionally fulfilling and a refreshingly radiating personality which Seyi Shay embodies in her person and music. It draws attention to the success that is within the reach of those who dare to dream big. In the TVC, Seyi Shay achieved her dream of becoming a star in the same way that every customer experience is a brand moment of truth.
Commenting on the TVC, a member of the creative agency in charge of the copy said the new TVC is a product of innovative thinking that has helped to convey the message that the “goodness” derived from taking Hollandia Yoghurt drink is not only experienced inside but also radiates on the outside. “It is not always easy to find an emotional way to say things that are factual. This is why we decided to engage the services of Seyi Shay to highlight the goodness of consuming Hollandia Yoghurt regularly.”
Seyi Shay, who prefers Hollandia yoghurt, opines that, ‘The partnership was a no-brainer and a flawless match for Hollandia brand and my brand. For me, it’s more than just a commercial, it’s my own way of getting millions of Nigerians everywhere to see and enjoy the goodness of Hollandia Yoghurt.
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