PHD’s seventh publication “Merge | The closing gap between
technology and us” explores a future where consumers will virtually and
biologically join with technology through exclusive interviews with
inspirational business leaders, academics and researchers.
At this year’s Social Media Week scheduled to hold at the
Landmark Centre, Victoria Island, Lagos, from February 26 to March 2, 2018, PHD
continues its look into the future of technology and the associated
implications and opportunities for marketers with the launch of its latest
publication, Merge.
Merge sets out how technology and human evolution has
progressed since the 1950s and what the world will look like over the next
25-35 years.
Wayne Bishop, Managing Director PHD South Africa, who will
be the keynote speaker at the PHD session of the event on February 28, will
outline how technology and humanity have evolved in Merge.
He will speak on the five stages of the evolutionary path
between 1950 and 2050, and how Merge explores a future where consumers will
connect with technology
Merge also explores the urgent implications for marketing
and reveals exciting new opportunities for brands. Significantly, it identifies
what should be done now in order to prepare for the future
If screens disappear and brain-to-brain communication does
take over, what would that mean for advertising? The industry has always relied
on interruption, so would ads start to be delivered directly into the brain,
interrupting thoughts or emotional state? Or would marketers pay to position
themselves to be front-of-mind (literally) when someone might be most receptive
to a particular product?
Drawing on insights and foresights of experts including
world-leading inventor, author and futurist (and writer of the foreword) Ray
Kurzweil, Facebook COO Sheryl Sandberg, futurologist Dr Ian Pearson and
Microsoft chief envisioning officer UK Dave Coplin, Merge discusses the five
stages of the evolutionary road, between 1950 and 2050, culminating in technology
and humanity fusing together both symbolically and literally.
The Social Media Week, organised by Afrika21 and in its
eighth year, will explore the social, cultural and economic impact of the
social media.
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