Ecobank Nigeria limited has entered an advanced stage of its
digital transformation agenda which is aimed at enabling its customers depend
more on its digital platforms to do their daily banking activities, thereby
reducing the need to go to branches. By this development, the bank will deliver
enhanced services leveraging more on its digital channels.
The Managing Director of the Bank, Charles Kie says the move
is part of the bank’s transformation agenda which is meant to create a
fundamental shift of its banking activities to digital channels, as well as
improve customers’ experience, while also reducing the cost of serving them.
This also supports the bank’s financial inclusion strategy and the cashless
policy of the Central Bank of Nigeria.
Mr. Kie says as part of this strategy, the bank has enhanced
its Retail Internet Banking platform with much speed and flexibility while also
strengthening the Ecobank Mobile App that enables customers do instant
payments, open accounts as well as do instant transfers across 33 countries in
Africa. The Ecobank App, the first of
its kind in Africa, has an innovative payment solution, the Ecobank Masterpass
that allows customers the convenience to pay for goods at merchant locations by
simply scanning a QR code on their phones.
He says the bank has
also decided to merge some of its branches across the country. According
to Mr. Kie, “after a detailed analysis
of the physical network of branches needed to serve our customers, the decision
was made by the Ecobank Nigeria Board, and approved by the Central Bank of
Nigeria, to optimize 74 out of its 479 branches. With the merger, Ecobank now
boasts of 405 branches across the country supported with top of the range
technology application”.
He stated that most of the staff in the affected branches
will be moved to other projects. In his words “We are deploying staff and other
resources from the merged branches to other ongoing projects, while also
strengthening the existing branches to make them more resourceful and up to
speed in their daily activities”. He reiterated that this is a well thought
through decision expected to fundamentally shape Ecobank’s business for better
performance.
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