It is no longer news that the federal government has appointed the Group Managing Director of SO&U Mr. Udeme Ufot as the new chairman of Advertising Practitioners Council of Nigeria (APCON), but the news is that the advertising guru has promised to engage the stakeholders to chart a course for the industry.
Ufot who made this known this week in an interview with BusinessDay said that ; “I come from the advertising agency part of the business and APCON council comprises the advertising industry, media buying, print media, broadcasting and advertisers, and what I will do first and foremost is to engage with them to find out what the issues are. It will be consulting first to form understanding as to what to do.”
He stated that he feels extremely challenged by the confidence reposed in him by the industry to take on the responsibility, especially at this time the industry is going through the implementation of code of practice. I have the confidence that with the support of the industry, I will do my best to grow the industry.”
Speaking on the APCON reform, Ufot said in a published report that there was a lot of work to be done, adding that it required sacrifice. “I need wisdom to deal with this. With the experience of the council members, the APCON reform will continue. It’s a challenge and an opportunity to make a change. The APCON reform followed due process. We will sanitise the system,” he said in the report.
Ufot, who is a towering figure in Nigeria’s marketing communication, began his advertising career as art director with Desmark Advertising. He later joined Insight Communications where he became deputy creative director. He resigned to establish SO&U in 1990.
Udeme’s appointment has ended the controversy over the earlier appointment of Ngozi Enioma, who was said to have been appointed in violation of the provisions of the law establishing APCON.
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