By Oluwagbenga Bankole
Having been
able to prove its worth over the years as the number one product to be reckoned
with in the market, Three Crowns, a product from the stable of FrieslandCampina
WAMCO Nigeria Plc has hit the Nigeria market with the new look 380g powder milk
and new campaign.
At the
unveiling of the new product and new campaign held at the Lagos office of the brand,
the Corporate Affairs Director, Mrs. Ore Famurewa said that ‘Healthy Mums,
Happy Families’ campaign defines the role of the product as mum’s best friend
in caring for the family, adding that mother therefore choose Three Crowns out
of the love they have for their families and their need to take extra care of
them.
Famurewa
stated that: “over the years, mothers have been using Three Crowns evaporated
milk to provide quality affordable nutrition for their families. Three Crowns
milk is now available in powder so that mums have more ways to care for
themselves and their families.”
“The new
380g powder is available Pan Nigeria in open markets, neighborhood stores and
modern retail outlets at an affordable price of N600. Three Crowns has
consistently delivered good quality milk in over 25 years and is trusted by
families and medical practitioners to help Nigerians stay fit and healthy. Three
Crowns milk can be used in your tea, coffee, custard, cereals, fruit and all
kinds of dishes that can be prepared with milk,” Famurewa stated.
Also
speaking at the unveiling ceremony, the Marketing Director Tarang Gupta said
that the roles of the Nigerian women are very demanding and they sometimes
unconsciously forget to take care of themselves while caring for their families
and that is why Three Crowns milk is there to support them.
The new
Three Crowns campaign is expected to be running on both the print and the
electronic media in the coming days.
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