By Oluwagbenga Bankole
In its quest to reach its target audience which
comprises of students, young urban professionals and mature adult, online
shopping brand, Payporte has signed TV personality Toke Makinwa and Big Brother
Africa Season 9 runner up Tayo Faniran as its first ever ambassador.
The pair was introduced at an unveiling event
recently held at Protea Hotel, Leadway, Maryland Lagos.
Speaking at the event, the Managing Director of
Payporte Mr. Eyo Bassay revealed that opinion of people were sampling before
they decided on picking both Toke Makinwa and Tayo Faniran, adding that people
said a lot of good thing about the two big celebrities during the process.
“Toke and Tayo are the right and befitting personalities
to drive our brand because Toke stands stand for quality which our brand
offers, while Tayo will generate mass appeal for our brand because is likable,
fashionable and trendy personality,” Bassey stated.
Bassey noted that: “our price is our unique
selling point and we don’t stock what we don’t have in our store. We are coming
into the market to make sure the market is properly served in Nigeria and so
other countries we serve.”
Speaking about the contact which will last for a
year, Toke Bassey stated that it is a marriage which both parties will generate
immeasurable benefit from considering high number of friends she has on social
media.
Tayo Faniran on his own part said people know him
for originality which Payporte also stands for.
Also speaking at the event, Payporte Head of
Social Media Business Strategy, Mr. Benjamin Amu said that their target is to
use the social media to get their product across to people, adding that what
they intend to the in the future is to make sure they take over the medium.
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