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| Lolu Akinwunmi |
As part plans to celebrate its 23 years of doing business in
sub-Saharan Africa, one of the flagship advertising agencies in the Nigerian
marketing communication orbit, Prima Garnet Africa, has expressed gratitude to
its loyal clients and partners.
In over two decades
of its existence, Prima Garnet Africa has built a robust clientele base which
include Coca-Cola, First Bank, CBN, Nestle, Motorola, GSK, Unilever, Airtel,
Multi Choice, Oando to mention but a few.
Shedding more light
on the milestones of the company, the CEO of Prima Garnet Africa and immediate
past Chairman of the Advertising Practitioners Council of Nigeria (APCON), Mr.
Lolu Akinwumi stated that “as we mark the 23rd anniversary of our flagship
model and parent company Prima Garnet Africa, we profusely thank God for the
opportunity and the grace to forge ahead, and trust Him for the great years
ahead. It has not always been easy. We have experienced ups and downs, good and
bad times.”
However, Akinwunmi
also expressed mix reactions that as much as the firm has been blessed with
incredibly talented and loyal staff, it also had to experience the duplicity
and treachery of a few. Along the line, Prima Garnet got affiliated to Ogilvy
worldwide. It also racked up three other international affiliations and a
number of companies like 141 Worldwide, Mediashare, Cutler Comms PR, Lampost
and others.
He also added that
the agency’s modest group has produced two AAAN (Association of Advertising
Agencies of Nigeria) Presidents, the pioneer Secretary and pioneer CEO of the
Federal Government rebranding project, the current APCON chairmanship, and a
delegate to the last National Conference.
He equally pointed
out that the agency became the first agency to be invited to join the very prestigious
Convention for Business Integrity which became a part of the global agency
family which was then restructured with its own vision to spread into Africa as
a truly pan African player and taking on a new brand name of Prima Garnet
Africa in line with its fierce regional vision.
Akinwunmi
acknowledged the support the company has received from clients and shareholders
saying the company couldn’t be where it is now without “very loyal friends,
shareholders and clients.”
‘Airtel Touching Lives Will Impact Society Positively’
Chairman, Board of
Directors, Airtel Networks Limited, Justice Alfa Belgore (rtd) (GCON), has said
the company is committed to transforming the lives of the underprivileged in
the society through its Touching Lives programme.
According to him,
the telecom firm will leverage on the revolutionary television series, Touching
Lives, to deepen its Corporate Social Responsibility (CSR) efforts across the
country, in line with its vision of becoming the most loved brand in the daily
lives of Nigerians.
Speaking at the
premiere of Touching Lives recently at the Oriental Hotel, Lagos, Belgore noted
that Airtel Touching Lives underscores the commitment, genuine compassion and
conviction of Airtel Nigeria to brighten the hope of underprivileged people in
the society.
“This is, indeed, a
laudable initiative that touches the heart and the very soul of ones being and
it is my utmost wish that you all join Airtel in supporting this noble cause.
Airtel is intensely interested in the Nigeria project and it will continue to
go the extra mile to make a positive impact in the communities it serves,” he
said.
He enjoined everyone
present at the occasion to become ambassadors of the Airtel Touching Lives
project.
Airtel Touching
Lives is a reality television show that seeks to identify underprivileged
persons/people with special needs and offer them solid platforms and
opportunities that will emancipate these individuals from the shackles of
poverty, despair and hopelessness.
The premiere was
attended by top government functionaries, captains of industries, royal
fathers, NGOs, media partners, and other distinguished guest from all walks of
life.
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