Disclosing this
recently to journalists at the company’s head office, the Agency’s Managing
Director, Lanre Adisa, said that Alausa has contributed immensely towards
advancing the vision of the Agency which necessitated management’s decision to
elevate “the cool and calculative creative egghead.”
“He has been a great
inspiration to our creative teams and other members of the Agency. Like any
good leader, he has shown a lot of maturity and grace under pressure. He has
also been able to forge healthy business-building relationships with a cross
section of our clients,” said Adisa.
He added: “In this
new capacity, Bolaji will assume full responsibility for the agency’s creative
development and output. He and his associates will have the responsibility of
charting the path of Noah’s Ark creative course, going forward.
“Beyond creative
responsibilities, he will also be working with Victor Oyarero, the agency’s
Executive Business Director to ensure the Agency stays in the top league of our
industry with regards to the size, quality and profitability of our business.”
Until recently,
Alausa was the creative director of the Noah’s Ark, Lagos Nigeria. He graduated
from Yaba College of Technology and majored in painting. He started his advertising career with
Rosabel Leo Burnett in 2006 and had a year stint with the Ikeja agency. In
2007, Alausa moved to Casers group’s DDB Lagos and did a five-year stretch with
the agency before he moved over to Noah’s Ark in 2011 as Associate Creative
Director.
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