02 Academy which is an initiative of a team of seasoned Advertising
Professionals, is a first hands-on brand communications school in West
Africa. It is creative training school designed to bring the everyday
workplace experience of an advertising agency to everyone who has a
passion for business.
According to Ozone Mbanefo, Convener, O2 Academy, Mr. Adekanmbi
will be speaking to over 30 students made up of male and female working
class and fresh graduates between the ages of 25 to 40. The key area of
focus for the discussion is ‘the importance of capacity building’.
The objective of this session with the Mr. Adekanmbi which holds
at the 02 Academy complex, Ogudu, Lagos, is to educate and inspire the
students with his personal career development stories and create
awareness on the importance of capacity building for excellence on the
global platform.
The accomplished marketing professional will also encourage other
industry experts on the need to impact and mentor upcoming and the
aspiring future industry leaders with their wealth of experience.
The guest speaker combines multi-disciplinary competencies as a
Brand /Marketing Strategist, Consumer Insight Data Analyst and Business
Intelligence professional.
He started his career in core Analytics as a DNA/Biomolecular
Research Statistician/Perl programmer, Data Analyst/Planner and Head of
Consumer Insight/Data Planning. These roles equipped him to lead
enterprise CRM strategy, Segmentation analysis, Customer lifetime
valuation, Data mining etc.
His sojourn into the “softer” side of the Marketing world was with
DDB Lagos as the Head of Strategy and Intelligence, where he consulted
for MTN and other leading Nigerian companies on Business Strategy, Brand
Analytics and Go-to-Market Implementation.
He later joined the MTN Group in South Africa where he was
responsible for global brand strategy, customer insight and Analytics
support for its 21 operations.
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