Airtel Nigeria, in collaboration with international music video
channel, TRACE (DSTV Channel 325) has announced the rollout of the
mobile device song contest tagged ‘Airtel Trace Music Star’, following
the unveiling of 5678, the special short code for the competition.
Airtel Trace Music Star’ is a mobile song contest which allows
contestants to participate in audition right from their phones to earn a
chance of becoming the next big music star in Nigeria and Africa in
addition to being mentored by global superstars.
The contestants will be aided by an interactive voice prompt, loaded
with bi-lingual functionality in English and Pidgin which will assist in
eliminating language barriers and enable youths from across Nigeria to
participate in the competition.
Speaking on the initiative, Chief Commercial Officer of Airtel, Maurice
Newa, noted that the telecoms company's aim of initiating the platform
is to empower Nigerian youths by giving them opportunities to develop
their innate skills, achieve their dreams and possibly become the next
biggest stars.
“Airtel is delighted to be associated with TRACE in providing
excitement and entertainment opportunities for our teeming customers and
music lovers to showcase their talents to Nigeria and the rest of
Africa. This initiative is geared towards supporting and nurturing the
potentials of Nigerian youths. The uniqueness of this initiative is that
contestants are able to express their singing talent through their
mobile phones from the comfort of any location they choose,” Newa said.
To participate in the competition, contestants will need to call 5678
with their Airtel phones and record their songs. The platform also
provides an option to rehearse on a phone karaoke that scores the
performance.
Once the recordings are done, the auditioning will be carried out by a
select group of judges comprising A-list music acts and industry
experts. The auditioning sessions for the competition will run for eight
weeks after which the organisers will stop taking entries.
Voting will begin immediately after the first set of auditions and will
happen for a total of twelve weeks before the final winner is selected.
The public will also be able to vote for their favorite contestants
whose songs will be selected for the next round. There will be weekly
prizes for various categories.
The competition is also taking place across 12 other countries where
Airtel has presence such as Kenya, Tanzania, Uganda, Zambia,
Madagascar, Malawi, Ghana, Burkina Faso, Chad, Congo Brazzaville, The
Democratic Republic of Congo and Gabon.
The best singing talent in each country will be identified, rewarded
and put in competition with the best singing talents of other
participating countries to run for the title of Best African Music
Talent. The overall grand prize comprises a recording deal with Kon
Live, a distributed label through Universal Music Group and an intense
mentorship programme with Akon, a music super star in the United States
of America.
Akon had expressed his pleasure in joining Airtel and TRACE to develop
innovative ways of identifying and nurturing dynamic music talent
throughout the continent.
"The intersection between technology and artist development is elevated
by the presence of this ground-breaking music competition concept,”
Akon said in a statement.
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