TikTok unveils new principles, tougher rules, transparency guidelines




The short-form video hosting social media platform, TikTok, has announced a review of its community guidelines to incorporate new principles and higher transparency.


The guidelines are aimed at setting the rules and standards for being a part of the TikTok community, and they apply to all aspects of the platform.


TikTok disclosed this in a statement by a media consultant, Emuleomo Adebayo of Capital One Group, saying that the new guidelines are in line with the company’s effort at upholding human rights that are aligned with the international legal systems.


The statement read: “As part of this update, TikTok has also shared its Community Principles for the first time. These principles are based on the company’s commitment to upholding human rights and are aligned with international legal frameworks.


“They guide the company’s decisions about how they moderate content, with the aim of being fair, protecting human dignity, and balancing freedom of expression with preventing harm.


“Some fundamental changes include advancing their rules for how they treat synthetic media, adding ‘tribe’ as a protected attribute in their hate speech and hateful behaviour policies, and providing more detail about their work to protect civic and election integrity.”


TikTok further noted that the new community guidelines had taken effect and promised to provide additional training to the moderators in the coming months to help them enforce these updated rules and standards effectively as they roll out.


The statement added, “TikTok has overhauled how they organize its rules thematically into different topic areas. For each of these areas, such as Behavioral & Mental Health, they explain briefly what they don’t allow, then provide more details, such as definitions and the range of actions they might take.


“They have also laid out the four pillars of their approach to moderation: removing violative content, age-restricting mature content, making content ineligible for recommendation in the For You feed that isn’t appropriate for a broad audience, and empowering the community with information, tools, and resources to stay in control of their experience.


“TikTok’s update to their Community Guidelines also expands on their enforcement strategy by sharing more information about the actions they take against accounts that violate their rules, explaining the considerations they take into account when enforcing their rules based on public interests, and including more detail about how they use informational labels, warnings, and opt-in screens.


“TikTok is proud to share these refreshed Community Guidelines with their community and offer more transparency about their rules and how they enforce them. They believe everyone deserves to feel safe online and that feeling safe is vital to unlocking imagination and creative expression.


“TikTok will continue to invest in its work to keep its platform a safe, inclusive, and authentic home for its global community. They are grateful to everyone in the TikTok community and the external experts who have contributed and continue to help them advance their rules and stay ahead of emerging threats.”


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