Bigi Vibes with Consumers At ‘Vybe With The Trybe’ Music Concert In Lagos


Bigi, Naija’s favorite carbonated soft drink on Saturday December 11, 2021 refreshed some of the coolest teenagers, youths, music lovers and newest generation of tech-savvy consumers, popularly referred to as Generation Z (Gen-Zs) at ‘Vybe With The Trybe’ music concert in Lagos.  

Vybe With The Trybe is a party and music concert organized by TrybeOne, a community of the coolest and exceptional teenagers and Gen-Zs who come together to network, collaborate, grow and vybe, while also getting reinvigorated by the official beverage sponsor, the refreshing Bigi drinks brand from the stable of Rite Foods Limited.

It was a moment to #FindYourTrybe with Bigi as most of the teenagers, Gen-Zs, millennials and upwardly mobile young men and ladies around the Lagos metropolis stormed Landmark Event Centre, Victoria Island to network, play games and vybe to the thrilling and refreshing performances of some of the hottest artists, Disc Jockeys (DJs) and other talents who converged in one space to grow and have fun with the refreshing beverage, Bigi.

Boluwatife Adedugbe, Brand Manager, Beverage and Bakery, Rite Foods Limited stated that her company is committed to uniting its brands with consumers at touchpoints that bring people together, particularly the TrybeOne community that comprises the coolest teens, Gen-Zs and millennials who make up a huge part of the brand’s target demography.

“We believe this tribe of young people will soon become the largest cohort of consumers because they are socially diverse and can embrace diversity and inclusion. They are young and smart, social media savvy, aspirational and the Bigi brand is here to vybe and unite with this Trybe,” she said.  

Ms. Adedugbe further added that the Bigi brand cares about the consumers and reassures that it will continue to do more to meet the consumers’ expectations by meeting them on platforms where refreshing experiences can meet their expectations, be it at work, or at play.  

The Trybe intersects between pop culture and finance, a world where the members of the Trybe, who are called Trybers, live on their own terms and be free to be anyone they want to be. Trybers can Earn, Learn and Have Fun in the trybe and they are ambassadors of the community which is #FreeToBe

The thirteen variants of the Bigi carbonated soft drinks from Rite Foods and its Fearless Energy Drink brands as well as Rite and Bigi sausages were available for tasting by all. Musical artists such as Adekunle Gold, Oxlade, Arya Star, Mayorkun, Bella Schmurda and a host of others including DJs and dance groups energized the evening with refreshingly stimulating performances.

It was a night of spectacular and enlivening music performances, games and networking for the tech oriented and young urban consumers who came from across the city to impress with style while enjoying Bigi’s undiluted refreshment.

Sponsoring this initiative clearly demonstrates Bigi’s understanding of the tendencies and digital expectations of this set of demography who have become the largest cohort of consumers in the market.

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