Nigerian Breweries, the foremost brewer in Nigeria, revved
up the excitement and fun at the Nigeria Beer festival by the arrays of its
leading brands and the display of the Star brewing process at the venue of the
event.
The mini brewery (Sensor Room) was on display to showcase
the process of brewing Star Lager Beer from the grain to glass.
This attracted participants at the event who affirmed that
Nigerian Breweries has the most visible and exciting branding with its products
available for exhibition and tasting.
Apart from the conspicuous branding of the arena with Star,
the other beer brands from the company became the toast of the teeming crowd.
A group of Chinese
nationals that were at the Nigerian Breweries stand with the Heineken brand
said they are very much passionate about the product because of its flavour and
aroma which is not found in others.
Kelvin Lee, one of the Chinese nationals said “the taste of
beer, the world over, is almost the same, but Heineken is different and l
derive utmost satisfaction from it. I am also attracted to it because it is
produced by an industry leader.”
Andrew Ado, a Ghanaian, a consumer of Star Lager Beer said
he likes the company’s products because of the value he derived for his money.
“I believe in quality and go for things that offer the right value for money,
and these are what Nigerian Breweries stands for,” he said.
Corporate Affairs Adviser, Nigerian Breweries, Kufre Ekanem,
explained that the company’s involvement in the beer festival is to reinforce
the culture of beer as a social lubricant, which brings people from diverse
backgrounds to unite in enjoyment through responsible drinking.
He added that the Nigeria Beer Festival provided a fitting
ambience to showcase lifestyle as well as culture in a carnival atmosphere with
various beer brands connecting with their existing and potential consumers.
This culture touch point is in line with the view of social
scientists that that beer is among the symbolic vehicles for identifying,
describing, constructing and manipulating cultural values and interpersonal
relationships. They classify different alcoholic beverages in terms of their
social and cultural meanings.
Nigerian Breweries, the foremost brewer in Nigeria, revved
up the excitement and fun at the Nigeria Beer festival by the arrays of its
leading brands and the display of the Star brewing process at the venue of the
event.
The mini brewery (Sensor Room) was on display to showcase
the process of brewing Star Lager Beer from the grain to glass.
This attracted participants at the event who affirmed that
Nigerian Breweries has the most visible and exciting branding with its products
available for exhibition and tasting.
Apart from the conspicuous branding of the arena with Star,
the other beer brands from the company became the toast of the teeming crowd.
A group of Chinese
nationals that were at the Nigerian Breweries stand with the Heineken brand
said they are very much passionate about the product because of its flavour and
aroma which is not found in others.
Kelvin Lee, one of the Chinese nationals said “the taste of
beer, the world over, is almost the same, but Heineken is different and l
derive utmost satisfaction from it. I am also attracted to it because it is
produced by an industry leader.”
Andrew Ado, a Ghanaian, a consumer of Star Lager Beer said
he likes the company’s products because of the value he derived for his money.
“I believe in quality and go for things that offer the right value for money,
and these are what Nigerian Breweries stands for,” he said.
Corporate Affairs Adviser, Nigerian Breweries, Kufre Ekanem,
explained that the company’s involvement in the beer festival is to reinforce
the culture of beer as a social lubricant, which brings people from diverse
backgrounds to unite in enjoyment through responsible drinking.
He added that the Nigeria Beer Festival provided a fitting
ambience to showcase lifestyle as well as culture in a carnival atmosphere with
various beer brands connecting with their existing and potential consumers.
This culture touch point is in line with the view of social
scientists that that beer is among the symbolic vehicles for identifying,
describing, constructing and manipulating cultural values and interpersonal
relationships. They classify different alcoholic beverages in terms of their
social and cultural meanings.
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