Guy Code, a new TV show that targets male viewers, is airing
on MTV Base (DStv Channel 322). The show focuses on popularising rules that
should guide the conduct of young male adults.
Guy Code is broadcast by MTV Base (DStv channel 322) Sundays
at 10pm and repeated on the same channel Thursdays at 10pm. It is repeated on
STV Thursday at 10:30pm and on AIT Saturdays, at 10pm.
It is sponsored by Gulder, a premium brand from Nigerian
Breweries Plc.
Already the weekly series has triggered online conversations
on guys’ tendencies towards friends and the female folk. Viewers can also hook
up to #TheUltimateGuyKnows to share their thoughts on different subjects
treated.
Produced by Viacom International Media Networks, the series
explores different thematic areas with a view to prescribing the acceptable
codes and etiquettes guys should abide by.
The television series is also giving male participants an
opportunity to win an all-expense paid dream-come-true proposal brought to life
by Gulder. Tagged Ultimate Proposal, the winner will have the opportunity of
celebrating a marriage proposal of his dream on the sponsorship of Gulder.
To take part in the competition, participants should upload
videos that capture their dream proposals. Follow #TheUltimateExperince for
additional information on the competition.
Guy Code premiered on MTV Base on October 1. Its first
episode was a meeting point of wit, intelligence and youthfulness as
celebrities such as Ehiz, Praiz, Ik, Emma Nyra and Chigurl engaged viewers on
touchy questions in first move, lying, ‘crazy’ girlfriends and sugar mummy.
The second and third editions followed with a focus on
snooping, sliding into the DM, catfishing, wedding etiquettes, what men want,
marriage proposal and other similar topics.
In a humorous but educating approach, the hosts discussed
the code in each of the themes, specifying the ‘no-go’ areas while presenting
how the ultimate guy plays the games.
The show will run in the next three months during which
viewers will be taken through an ultimate experience that will immerse them
into popular culture. It will sustain the stylish delivery with which it
started.
Witty-talking points on Guy Code have been trending on
digital media. Views are pushed via #TheUltimateGuyKnows and
#mtvbasegulderguycode in a fashion that, indeed, ‘invades’ and brings to the
fore the inner circle of guys.
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