Aside from the famous Nollywood film industry, music has
become the major cultural export for Nigeria and next to football as a tool
that unite us as Nigerians. According to auditing firm, Price Waterhouse
Coopers (PwC), the music industry today is worth about $70 million.
The country’s media industry had an estimated total revenue
of $47 million in 2015 and is forecasted to grow to some $86 million in 2020,
making it “one of the fastest-expanding major market globally”.
While the nation is witnessing a growing youth bulge of
under 18 years accounting for more than 40 percent of its population, there
have been a growing concern and need for more job creation, skill acquisition
and other engagement platforms that will empower these youth and enable them
reach their full potential for the development of our nation.
Creating and supporting initiatives that help youth to
channel their energy, reinvent and discover their talents have been a goal of
Airtel Nigeria.
The leading telecommunications service provider have over
the years made huge intellectual investment in these ‘leaders of tomorrow’ by
supporting credible platforms that have led to the discovery of shinning stars,
and paved new ways for many.
From Nigeria’s Got Talent to Airtel One Mic, Airtel Trace
Music Star, and most recently Airtel The Voice Nigeria, the telecom giant has
consistently demonstrated its commitment to identifying talents and nurturing
them to stardom.
The telecom giant threw its weight behind The Voice Nigeria
since its berth in the country last year and have proudly sponsored the biggest
music show in Africa.
The Voice Nigeria season 2 which came to an audacious end on
Sunday, 24th September, 2017, kicked off on the 18th of June, 2017 with 48 contestants.
For three months, the contestants battled through the blind auditions, battle
rounds, live shows and public voting.
The music competition saw Daniel Diongoli aka Idyl from Team
Timi Dalako emerge winner after stiff competition with other contestants.
Idyl during the presentation of prizes in Lagos, expressed
appreciation to Airtel Nigeria, headline sponsor of the show, describing the
commitment of the company as “priceless”.
“This has launched my career to the world and the world is
waiting for me to shine as a star that I am. Airtel has given me an opportunity
to grow and fulfill my life- long dream of being a musician. This is the
biggest music talent platform in Africa,” he said.
He disclosed that the experience has been a whole new thing
for him. “I am trying for him to get used to the new lifestyle. We are having
my party today and everyone wants to take a photograph of me. I want to express
my profound gratitude to Airtel Nigeria, without their support and sponsorship
I wouldn’t have gotten a platform to be heard or emerged winner of a show. I
was able to utilize the tools provided and that is why I am here today”, the
talented 22-year-old singer added.
Idyl walked away with a Star Prize of a recording contract
with Universal Music Africa, a brand new GS4 SUV by GAC Motors and an
all-expenses-paid trip to and tour of Dubai courtesy of Ajala.ng.
Speaking on why Airtel Nigeria sponsored the show again this
year, Mr. Ahmad Mokhles, Chief Commercial Officer, Airtel Nigeria, noted on
Airtel’s involvement in the arts, creativity and entertainment. He further
explained that Airtel as a youth-centric telecoms company is dedicated to
empowering Nigerian youths by
giving them opportunities to develop their innate skills and
achieve their dreams.
“At Airtel, we are
committed to investing in human capacity building. The Voice Nigeria is just
one of the initiatives geared towards supporting and nurturing talents of
Nigerian youth”, he said.
“As we excite our teeming customers that watch the show, the
contestants also undergo training to sharpen their talents from their coaches
(Timi Dakolo, Waje, Yemi Alade and Patoranking), as well as Bez and Darey Art
Alade during the competition. So, aside from the winners, all the contestants
have not only had the opportunity to have a platform to shine but empowered to
build a better future for themselves.
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