The introduction of Hollandia ChocoMalt Drink to the market
is beginning to generate interest among young consumer segment.
Convenience, delicious taste and instant or sharp sharp
nutrition are at the core of the product values that have endeared the brand to
consumers. Fondly referred to as 3-in-1 Yo! Hollandia ChocoMalt Drink is the
first ready-to-drink blend of chocolate, malt and milk in Nigeria. It provides
instant nutrition within reach and can be consumed immediately after opening.
It is rich in vitamins and minerals, and takes away the hassles and inconvenience
involved in preparing choco-based beverage drink the traditional way.
According to Israel Oladele, a social worker with the Lagos
State Hospital Management Board, a satisfied consumer creates value and
loyalty, and will likely share his or her experience with other consumers.
“I heard about Hollandia ChocoMalt Drink by word-of-mouth
recommendation via social media and decided to buy the product in a
neighborhood shop in my area. The product recommendation came in timely as it
has taken away the inconveniences associated with preparing a chocolate, malt
and milk drink. Essentially its offer of sharp sharp nutrition means consuming
the product has become a part of my daily nutritional requirement,” he said.
Kelechi Onyedika, a student of the Philosophy Department of
Lagos State University, emphasised the popularity of Hollandia ChocoMalt Drink
amongst students of the University. He stressed that students have busy
schedules and love brands that make life easier for them.
“Product convenience is highly appealing and when you add
instant nutrition to the pack, it becomes highly attractive for the average
student. I do not have to worry anymore about beverage choices and nutritional
value because Hollandia ChocoMalt Drink fits the bill and my lifestyle,” he
stated.
Adedayo Olumide, a brand consultant, stressed that it is
common knowledge that individual preferences for products have their basis in a
set of common factors, such as convenience, features, quality and experiences.
“Hollandia ChocoMalt Drink meets all these parameters
because it guarantees convenience, has a delicious taste, offers instant or
sharp sharp nutrition and is truly satisfying. These product values have
ensured that the brand remains at the top of consumer satisfaction.
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