Euro Global Foods and Distilleries has chosen foremost
Nigerian advertising powerhouse, CentrespreadGrey, to manage its marketing
communication account in the country after a keenly contested pitch that
featured some of the nation’s brightest Advertising Agencies.
The scope of assignment on the account covers creative,
production and strategy, among others.
Euro Global Foods and Distilleries Limited is a member of
the Sona Group of companies and a leading diversified conglomerate in the
business of producing, packaging and marketing various categories of distilled
liquor, wines, soft drinks as well as various blends of RTDs. Its range of
products include Sabrina Dry Gin,
Amphora wine, Seaking, Power Bitters, Brave Heart, Czar and Savana drinks of
different flavours.
Speaking on the new account, Chief Operations Officer,
CentrespreadGrey, Mrs. Tola Obi said the reputation of the agency and its
affiliation to the Grey group contributed to the company winning the account.
“The international reputation of the Grey brand, as well as
the proven capacity of Centrespread in the Nigerian FMCG market played a role
in winning the account. The CentrespreadGrey approach is a combination of
international best practices, with a resourceful knowledge of the Nigerian market
spanning over 35 years,” she said. She added that “CentrespreadGrey is a
marketing communications partner on the Sabrina brand.”
In a related development, the Agency has also landed the
Western Lotto account through referral based on its proven communication
expertise in the Nigerian Gaming Industry. The scope of assignment in this new
addition to theCentrespreadGrey portfolio includes concepts and executions of
creative, as well as handling a part of the brand’s PR.
The Western Lotto assignment is coming to CentrespreadGrey
on the heels of past work done for a similar brand when, at the turn of the
millennium, the agency shook the national advertising space with the iconic “E
fit be you” creative concept for Lotto Nigeria.
Western Lotto is a new entrant in the lottery market,
offering a variety of exciting games such as Power Ball, Euro millions, Euro
Jackpot, UK Lotto and Mega Millions games.
With the addition of this account, CentrespreadGrey is
laying its vast knowledge and experience in the Nigerian Gaming Industry at the
disposal of Western Lotto to drive the brand’s marketing objectives with
winning strategic solutions.
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