The Alake of Egbaland, Oba Adedotun Aremu Gbadebo, Okukenu
IV, CFR, has charged the 10 contestants selected to the final stage of Ariya
Repete to see the contest as an opportunity to enhance their skills in order to
become future superstars.
He also stated that the immense contribution of Goldberg,
from the stables of Nigerian Breweries Plc, in promoting the cultural values of
the South West and in youth empowerment, has placed it as the best brand that
should be desired by people in the region, especially in Abeokuta.
The Monarch made this assertion when staff of Nigerian
Breweries Plc paid a courtesy visit to his palace in Abeokuta before the
commencement of the semi-final concert of Ariya Repete which was held in
Abeokuta on July 14, 2017. The visit was also as a mark of respect for the
traditional authority which the monarch controls.
While receiving the gifts presented to him by the team from
Nigerian Breweries, Oba Gbadebo said Ariya Repete is a laudable initiative and
that the contestants should see the platform as an opportunity to enhance their
skills to become famous Fuji and Juju musicians and also create wealth for
themselves.
The Egba monarch therefore also urged the handlers of
Goldberg not to relent in their support and respect for the cultural values of
the people of the South West as demonstrated in the sponsorship of open
festivals and felicitation with traditional rulers in the region.
Speaking during the visit, the Public Affairs Manager,
West/Midwest, Nigerian Breweries Plc, Tayo Adelaja, said Goldberg, also known
as “Your Excellency,” is keen in promoting the cultural values of the people of
the South West and also in reducing the rate of unemployment rate among youths
hence it embarked on Ariya Repete.
He stated that Goldberg’s musical concert was expanded to
include Juju music which is also popular in Yorubaland in order to pave way for
existing and upcoming artistes to develop their talent, like their Fuji
counterparts in previous Fuji T’o Bam concerts.
Adelaja explained that the move is aimed at having a large
pool of skilled musicians in both genres of music.
He further stated with three artistes from Egbaland in the
semi-final stage shows that there are talents that should be nurtured for the
development of the region.
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