Public Relations practitioners and managers across the world will
gather in Toronto, Canada from Sunday, May 29th to 31st 2016, to be part
of the 2016 World Public Relations Forum (WPRF) hosted by the Canadian
Public Relations Society. The theme of the forum is ‘Communication
across Cultures’.
The WPRF 2016 will be one of the largest assemblies of public
relations and communications professionals from around the world, and a
unique opportunity to gather professionals with academics, producing
important outcomes for the advancement of the profession.
Interested participants in Nigeria can register for the conference
through the Nigerian Institute of Public Relations (NIPR) at a total
package of $892. Deadline for the registration is the evening of
February 29th,2016.
The annual conference organised by Global Alliance for Public
Relations and Communication Management, would have CEOs of McDonald’s
Restaurants of Canada, Nestlé Canada and the Toronto International Film
Festival (TIFF) as discussants on the challenges and rewards of being
part of a larger, international brand.
In the case of McDonald’s and Nestlé, the home of that international
brand is in another country. For TIFF, the brand is headquartered in
Canada but is far-reaching and must be a part of a global initiative as
much as with the other two organizations profiled in this exclusive CEO
panel discussion.
President and CEO – McDonald’s Restaurants of Canada Ltd, John E. Betts,
who has headed the restaurant chain since 2008. Under his leadership,
McDonald’s Canada has achieved incredible business momentum, increased
annual sales and guest counts, undertook a comprehensive restaurant
re-imaging program, and introduced relevant menu enhancements like
McCafé – making McDonald’s a leading destination for premium coffee.
McDonald’s Restaurants of Canada Limited and its Canadian franchisees
own and operate over 1,400 restaurants and employ more than 85,000
Canadians.
Also speaking at the forum is Shelley Martin, President and CEO of
Nestlé Canada Inc., a leading company that produces some of the world’s
most recognized and trusted foods and beverages. Martin joined Nestlé
Canada in 1990 and has risen through the ranks. Nestlé in Canada
businesses employ approximately 3,500 people in over 20 facilities,
including manufacturing sites, sales offices and distribution centres
nationally.
Director and CEO of the Toronto International Film Festival, Piers
Handling, will also be a speaker at the forum. He has been the Director
and Chief Executive Officer of TIFF since 1994, responsible for leading
both the operational and artistic growth of the organization. Handling
has curated numerous film retrospectives, presented programmes of
Canadian cinema, sat on festival juries all around the world, and has
published extensively on Canadian cinema.
The moderator of the event is Gordon McIvor who is presently the
President of the Empire Club of Canada and the Executive Director of the
National Executive Forum on Public Property. He is the founder of the
CEO Award in Public Relations which was one of CPRS Toronto’s most
successful annual events for over 20 years.
Part of activities at the event are the opening reception on Sunday,
the Monday night excursion where delegates will enjoy an evening of
Canadian fun and hospitality as well as the Joint CPRS-GA Awards Gala
which would recognize and reward outstanding public relations programmes
and projects from across the country, and encourage continuous
improvement in the practice of public relations.
The WPRF started in 2001 and was held in Rome, Italy. Since then,
it has been hosted by various PR communities across the world including
Brasilia, Brazil; Cape Town, South Africa; London, United Kingdom;
Stockholm, Sweden; Melbourne, Australia and Madrid, Spain.
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