In a bid to provide innovative, simpler and affordable advertising
alternatives for Nigerian brands, Smate & Smate International, a
Lagos based agency has unveiled new advertising products under the
KekeAd brand, that will help brands connect better to consumers.
The newly launched products are Audio Advertising System (AAS), Back
Panel Advertising (BPA), Inside panel Advertising (IPA), Prime Route
Services (PRS), Brand Ambassador’s Services(BAS), Leaflet Distribution
Services (LDS), Plalight Reflective Panel (PRP) and NFC Interactive
Panel. These products are designed to help brands connect with their
target market and increase their market share.
KekeAds, which was initiated in 2009, is an invitation to something
fascinating, especially for SMEs with big ambitions but without the deep
pockets to accommodate the huge cost of above the line advertisement.
With KekeAd, brands can now connect with their consumers in a very
simple but effective way by displaying their Ads on hundreds of Keke
NAPEP all over the country.
The efficacy of tricycles as a platform for advertisement has never
been in doubt because it is arguably the most widely used means of
transportation in almost every state of the country. A single Keke is
known to transport over 500 passengers daily, and therefore one KekeAd
classified advertisement that runs for a duration of one month could be
seen by over 10, 000 passengers.
Brands have the opportunity to use as many tricycles as possible. “It
is really about the number of tricycles you can afford because it is
inexpensive compared to all other mediums,” Smate & Smate said.
This is indeed a huge advertising mileage for any brand. “We invite
brands to showcase their business, products and services to the public
through KekeAds in order to open a world of new prospects to your
company this year. Keke advertising is fun and appealing to the eyes as
well as mind. We’ll continue to provide the most innovative ways for
brands to engage their target audiences effectively.” Smate and Smate
International said.
To encourage brands to leverage this platform to increase market
share, the agency has launched a promotion, offering one month of free
Transit Media Advertising plus free gift for advertisers. Subsequently,
brands can advertise on the platform for as little as N400 per day.
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