As
part of its commitment to celebrate the culture and tradition of its valued
consumers through consumer engagement, interaction and association, Goldberg
Lager Beer from the stable of Nigerian Breweries Plc has become the first lager
brand to visit the newly crowned Ooni of Ife, His Imperial Majesty Oba Enitan Adeyeye
Ogunwunsi.
The
visit which held ahead of his royal majesty’scoronation ceremony in Ile-Ife
Osun State came as a mark of respect and facilitation with the Arole Odua Ojaja
11 had in attendance, the Business Manager for Ibadan Nigerian Breweries Plc,
Mr. Joseph Bodunrin, Public Affairs Manager West/Mid-West, Mr. Tayo Adelaja,
Brand Manager Goldberg, Mr. Mfon Bassey and other official was to demonstrate the brand’s core values
of respect for traditional values of the people.
Speaking
during visit, Oba Enitan Adeyeye Ogunwusi, who welcomed the Goldberg team,said
the visit could not have come at a better time than this, especially from a
brand that aligns itself with the tradition and culture of its consumers. “This
is something commendable as it will be a partnership that will extend beyond
coronation period.”
He added that, Nigerian Breweries Plc as a company is known
for brewing quality products for over sixty-nine years and its stride in
building human, economic and social development in Nigeria is highly
commendable. He called for continued partnership between the organization and
the traditional setup in developing communities and the Nation at large and urged
Nigerian Breweries and other companies, operating in the country to be more involved
in corporate social responsibility to endear their product to the people.
The Ooni who gave his royal blessing to the brand and the
company further said he was elated because Nigerian Breweriesas a company uses
the resources generated from the society to assist the same society. “Your
reverence for culture has been able to see you standing despite the economic
recession that has been experienced in the country.”He promised to form
formidable alliance with Nigerian Breweries and the Goldberg brand.
In his comments, Business Manager Ibadan, Nigerian Breweries
Plc, Mr. Joseph Bodunrin, said Nigerian Breweries is the only company that has
experience in beer production with local content thereby providing employment
to Nigerians. Herevealed that Goldberg brand is a brand that respects people
and their cultural rhythmwhich has over the years created a strong bond with
cultural festivals in and around the west.
Brand Manager Goldberg, Mr. MfonBassey,told the esteemed
royal father and others present that Goldberg is a brand that is brewed for the
“Befitting Man” and has always been part of cultural celebrations like Osun
Osogbo festival and Ojude Oba in Ijebu Ode. The brand was also present at the
coronation of the Deji of Akure. Beyond that it also host the annual Goldberg
Fuji t’o bam talent hunt show which is part of the continued development of the
culture of the people which has spanned for three
editions.
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