New Telegraph reported that the details of the appointment such as when the pitch was held or to be held and PR agencies that were invited, among others were not disclosed. Sources told Sunday Telegraph that The Quadrant Company and some other agencies were contacted. A top official of Skye Bank, who confirmed this story, however, said that no agency had been picked. “I cannot mention the names of the agencies because nothing has been concluded. The process is still going on,” he quipped.
The reason for contracting its PR out may not be unconnected with the lender’s takeover of Mainstreet Bank, which presents new communications challenges. Skye Bank, not known to have worked with any Public Relations agency, maintains Top of the Mind Awareness (TOMA) with its popular Hakuna Matata (Don’t worry) campaign. It was a very successful campaign, as it became an anthem in virtually every home and ring-tone of several phones until ‘Say Yes’ replaced it. Calls to the Managing Director, The Quadrant, Bolaji Okusaga, did not go through, as he was said to be on vacation.
Though The Quadrant Company witnessed the exit of some staff in recent times, it, however, has a rich pedigree. Incorporated as a full service Public Relations firm in 1989 and the first full-fledged PR agency in the country, it is a unit company of the Troyka Group, West Africa’s largest marketing communications conglomerate and internationally affiliated to Fleishman- Hilliard – one the leading global communications consultancies and member of the Omnicom Group since 2004/2005.
On the African regional level, TQC has had solid ties with Arcay Communications, a South Africa-based communications network, since 2000. TQC has executed briefs pan-Nigeria; through its relationships with Fleishman- Hilliard and Arcay Communications.
These international affiliate relationships provide TQC with a deep reservoir of generic and specialist experience and technical know-how, as there is continuous mix and knowledge exchange across the relationship via regular cross posting of personnel and internships.
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