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| NIPR President, Dr. Rotimi Oladele |
The Nigerian Institute of Public Relations (NIPR) has
described the practice of public relations as a veritable tool to promote the
country’s non-oil sector. The Institute stated this at its Annual General
Meeting (AGM) held at the International Conference Centre, Abuja, the Federal
Capital Territory recently.
President and Chairman of Council, NIPR, Dr. Rotimi Oladele,
who expressed delight at the huge attendance at the event, commended council
members and other members of the Institute for the current new phase of
development at the Institute.
According to him, the Institute is now waxing stronger with
each passing day.
“Many thanks to the council members for their supports and
meaningful contributions to the progress of the Institute,” Oladele said.
He promised to sustain the rejuvenation of the Institute
while calling on the public relations practitioners to see the need to use
their wealth of experience to help the country in boosting her economy.
Citing, how Dubai and other countries have exploited public
relations to drive their economy, the NIPR president said that practitioners in
the country should think out of the box and offer meaningful public relations
strategies that would aid the economic development of the country.
On the theme of the AGM, the NIPR president said that it has
become imperative in view of the fall in the global price of oil and the need
to sustain the current diversification efforts of the Federal Government,
employing the practice of public relations.
Oladele, said that with the country’s quest to boost the
non-oil sector, both Journalism and Public Relations should be adequately
employed.
The NIPR president noted that both Journalism and Public
Relations should be employed to project the positive attributes of the country
to the outside world. This, according to Oladele is Developmental Journalism
and Developmental Public Relations.
“Developmental Journalism and Developmental Public Relations
should be deployed to show the country’s potentials in the non-oil sector to
the rest of the world,” he said.
On his part, the chairman of the occasion, Col. Shehu
Ibrahim (rtd.), noted that non-oil sector was not limited to agriculture but
also included technology, medical tourism among others.
Ibrahim, who is also the chairman, Small and Medium
Enterprises Development Agency (SMEDAN), lamented how the Nigerian media has
helped in fuelling the negative perceptions about the country.
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