Making the disclosure in a statement on Monday, OMD said it was delighted with the award especially for the second consecutive year and for the sixth time in the past 10 years. OMD said it is easy to get such awards one off, but it is challenging to retain them. The agency said: “OMD has done it for the second time, the first instance being 2 consecutive years in 2008 and 2009.”
It disclosed that the feat was made possible by its entry: ‘Best in Class Work’, put together by the agency to delight its clients, with a strong performance-led framework of insight, ideas, results. OMD said the entry was enabled by thorough understanding of consumers, with digital as an integral element. The agency said:
“This work not only retains our existing clients but also attracts new business wins, the latest one being Heinz.
OMD said innovation and thought leadership has, over the years, been its maxim with a platform like ideaxchange, a weekly global webinar for its employees across the region to bring talent across markets at par in full throttle on various platforms such as social, content, etc. As a result of this, OMD was the most awarded global media network Cannes Lions 2011-2013. This was corroborated by the Gunn Report, which the agency has topped 8 years in a row. “Our consistency is reflected by the number of awards we win across the regions for creativity, innovation & effectiveness,” the agency stated.
With Global Footprint having presence in 86 countries across the 5 continents, OMD hires over 8,350 employees, with priority objective of having the most strategic, analytical, innovative, energetic and genuine talent.
In Nigeria, mediaReach OMD is the leading media agency with a market share of 32.1 per cent, growing at 13 per cent year-on-year, as per the latest report published by RECMA in June 2014. Mediareach OMD remains the only media agency to represent Nigeria at the Cannes Young Media lions in 2008, 2009, 2010, 2011, 2012, 2014. mediaReach OMD has been instrumental in publishing Media Facts Book annually, for over a decade with an objective to organize the information in the West & Central African region and make it easily accessible and useful to all. mediaReach OMD continues to be a thought leader to pioneer various initiatives at an industry level, both syndicated and proprietary researches, the latest being Nigeria Media Index, an upscale survey to get a thorough understanding of consumers and various product categories in Nigeria.
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