Unveiling the new product at a well attended function by distributors, senior carpenters and consumers from both Lagos and Ogun States, the Managing Director of the company, Mr Frank LeBris, said the new innovation was in line with the company’s promise to give its stakeholders more patterned ceiling options.
“Nigerite consumers have known the plain 4 x 4 sized model over the years but research has shown that a sizeable number of customers want more patterned options.
“We promised our consumers at the beginning of the year 2014 that before the end of the year, they will have more variety in the market. We have since fulfilled that promise as we have introduced Prestige Ceil, Legend Ceil and now Unique Ceil.”
He disclosed that the new product would be launched to the market in every other states in Nigeria just as it was launched to the professionals and other relevant stakeholders in Lagos and Ogun states respectively to allow for proper market penetration.
He also assured distributors that plans were underway to support their efforts with radio commercials and programmes that would highlight the several benefits and value addition the new products offer.
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