Coming on the heels of its recently launched Betterme offer, which
gives subscribers more benefits including access to the internet at
lower rates, MTN Nigeria, one of the top telecom service providers in
Nigeria has re-launched its Trutalk Tariff plan which allows customers
enjoy a much reduced tariff on calls with the opportunity to make calls
at half-price to as many as 11 friends or family members while enjoying
greater value for money on an extended amount of call time.
This upgrade avails customers more talk time and an opportunity to
make calls for half the rate. The offerings provides a tariff as low as
11 kobo/sec to 11 registered numbers, eight on-net and three off-net
numbers, for family and friends.
Bayo Adekanmbi, chief marketing officer, MTN Nigeria, alluded to the
fact that halving of the tariff was to enable people get things done,
adding that Nigerians now have the liberty to pick their best eleven
across all networks to add more value to their lives.
“For us, customer satisfaction is key, which is why we are offering
even more value for money by upgrading the Family and Friend feature so
our customers can talk endlessly with the best 11 members of their team,
said Adekanmbi,
He added that the tariff allows customers to score great goals in
their relationship, career and in life generally by providing a platform
where subscribers can share moments of bonding, conviviality and
excitement in a manner that makes them better people.
On his own, Funmi Onajide, GM, Corporate Affairs, MTN Nigeria, said
with the re-launch of the MTN TruTalk service, the company is striving
to meet and exceed the expectations of its subscribers, with a promise
to create other innovative products in the course of the year.
“For us at MTN, the launch of these extensions to the MTN TruTalk
plan is an attempt to demonstrate our understanding of the desires of
the vast majority of customers. This is the desire to talk and to talk
cheaper. While it is true that this industry is gradually moving to
Telco 2.0 – the focus on data and digital services – we also realise
that there is a need to make it easier for people to talk. Although at
the moment, data is the crown-prince, voice remains king,” Onajide said.
The re-launched MTN TruTalk is a prepaid tariff plan that offers a
flat rate of 11 kobo/sec across all networks from the first second a
call is initiated. The tariff plan does not attract a daily or monthly
subscription or access fee. Customers can migrate to the service by
dialling *400#. Subscribers can register 11 numbers for Family and
Friends, which also allows them to register three off-net numbers by
simply dialling *560*1 *the number you want to register#. TruTalk
service is currently available to only pre-paid customers.
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