Only recently, the federal government announced the appointment of Ufot the Managing Director of SO&U as new council chairman.
As part of her agenda setting for the new chairman, she said APCON should set up a re branding committee for Nigeria and that members should comprise professionals and stakeholders in the marketing communications.
Oke in her capacity as President of the AAAN for the first time led the entire marketing communications to the national conference in Abuja last year, and the issue of s strong rebranding committee was part of the policy contribution of the sector to the confab.
She also called on the new chairman to steer APCON such that it will foster a strong relationship that will ensure governments at all levels in Nigeria patronize professional and registered advertising agencies in public communications campaigns. She said: “we need our new Chairman to stabilise and promote the implementation of the new APCON reforms.
We also need our new chairman to maintain and improve political, corporate and services, adding that government should ensure it uses professional in its campaign strategies” Stakeholders in the marketing communication industry had been vocal in calling for the sustaining of the rebranding Nigeria project.
Recall that the rebranding Nigeria Project was launched with a slogan Nigeria: Good People, Great Nation under the late Information Minister, Professor Dora Akunyili. Akunyili had then noted that “Nigeria cannot wait until it solves all her problems before it can stand to give serious thought to re-branding its battered image. This is because our development is tied to our image.
This negative perception has had destructive effects on our people and stymied our growth and national progress”
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