According to the Bank’s Group Head, eBanking, Mr. Tobe Nnadozie,
“As a customer-centric bank that is tirelessly committed to being a
profound part of the lives of our customers in many memorable ways, we
recognize the importance of Valentine’s Day, which is why we have come
up with the #GreenHeartMovement. The campaign which will give
participants opportunities of winning numerous gift items is one of the
many ways through which we engage our numerous customers and prospects,
particularly the Youth segment market.”
Continuing, Mr. Nnadozie said “#GreenHeartMovement is a simple and
engaging platform that requires the customers to state who their Green
Heart is, and explain why he or she is so treasured. It is an invitation
to our customers to show love in its most holistic expression, this
season and beyond. In essence, it is because we care deeply about our
audience that we are continually committed towards helping them create,
preserve and transfer their wealth across generations”.
Rationalizing the choice of colour Green for a campaign that
celebrates Love, Tobe justified it thus: “At Heritage Bank, we subscribe
to a holistic definition of Love which transcends romance, to embody
virtues such as harmony, tolerance, diplomacy, compromise, unity,
sharing, giving, caring and appreciation. At Heritage Bank, these are
some of the values that drive us internally, especially as we navigate
through our merger and integration with Enterprise Bank. Against the
backdrop of this broader definition of LOVE, there’s no limit to who can
be celebrated and appreciated on the #GreenHeartMovement platform. The
colour of romance is undoubtedly red, but the color of this network of
value is green”.
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