A marketing communication expert who also
doubles as the Principal Consultant, Indigo Communication, Mr Bolaji Abimbola
has said that the marketing communication industry will experience good tiding
particularly the PR and experiential marketing.
He said:” I think the year 2015
promises to be a good year for PR because most organizations having seen what
is happening in the country may need to cut their budget and spend wisely.
Particularly, in this era where there is austerity, clients will be interested
in spending profitably. So, clients will be looking at smarter ways to spend
money i.e. spend less, achieve better results.”
“PR as well as experiential
marketing will be the focus. Of course, we all know what the cost of a full
page ad is. To that extent, most clients will likely look the way of public
relations. So, it is good year for PR because most times that you expect any
major cut in advertising spend, we are likely to get a boost for PR. It is
going to be a good year for PR, though the first quarter may likely be
slow due to the election. After the election, new opportunities will come.
Generally, it is going to be a good year for PR, but it now depends on how
agencies position themselves based on what they bring to the table.”
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