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Our market success is fired by wholesalers –Diageo

Commercial Planning and Activation Manager, Diageo Brands Nigeria Kayode Oluwo has attributed the market success of the Bailey brand to efficient working partnership with its wholesalers, especially as it relates to the wine and spirits Baileys’ market. He made the remark during the monthly edition of its wholesalers Promo raffle draws held in Lagos recently.

“At Diageo Brands Nigeria, we see our wholesalers as veritable partners and our backbone to success, and attest to the fact that our brands including Johnnie Walker, Baileys and others have remained leaders in their categories. We appreciate we will never have been the choice of Nigerians if not for the loyalty our wholesalers have shown us.”

The companyrewarded some of the wholesalers with various gifts including a brand new 2014 KIA Sorento SUV car, 4.5KVA Hyundai power generating sets and other consolation prizes.

“The promo isour way of appreciating Diageo’s trade partners, and we are appealing to them not to relent on their partnership with us”.. The special Christmas edition draws saw Ndubuisi Onyenami of Gindus Limited, Aba, emerge the winner of a brand new KIA Sorento SUV car 2014 model, while Chigozie Anagwe of Chigotex Royal Link, Chukwuebuka Charles of Buka Biz, both of Trade Fair, Lagos, and Nonso Okonkwo of Nolly Global Limited, Lagos Island, went home with a 4.5KVA Hyundaipower generating set each.

Also speaking on the Wholesalers Promo, Baileys Brand Manager, Udjoh Ufuoma, said that Diageo Brands Nigeria has so far rewarded three wholesalers with KIA SUV cars while 12 others have also being rewarded with a power generating since the activity began in August.

Udjoh added that Diageo will continue to reward loyal customers by providing themincentives that will help them grow their businesses. The wholesalers expressed their appreciation for the recognition and support Diageo has shown them.
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