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| Managing Director Phd Media, Bayo Adisa |
The Managing Director of Phd Media Mr. Bayo Adisa has said that their
knowledge about the industry set them apart from others in the industry.
Phd
Media is one of the line media companies of Omnicom Group berthed in Nigeria
four years ago to deploy leadership in the area media management.
In an interview recently with BRAND INFO at
the Ikeja office of the company, Adisa affirmed that their strength is
in strategic media planning, stating that their business offering as media
agency is becoming generic.
“Our quality efficiency is second to known
in the industry. We have been able to demonstrate this effectively especially
if you look at the flagship campaigns we have ran for our clients like
Lacasera, Overtine among others,” Adisa stated.
When been asked about what their clients should
expect this year, Adisa said: “The business we are in is an ever evolving
business. You cannot rest on your performance of last year. You have to be
constantly thinking the next thing. On our part we have been able to take
compliance and control to another level. Our clients attest to this. We have
been able to develop mechanism that is bullish in ensuring that our partners
comply with set rules and conditions of our terms of engaging them.
Performance of the agency oftentimes will be based on the quality of the
control in ensuring compliance.”
Phd Media is part of a global network spanning over 70 offices in over 60 markets, with more than 2,500 employees working with some of the world's leading advertisers. The agency has retained her heritage for planning and innovation. This is evidenced by the award-winning work they do and the fact that in 2010 alone, they won nine media agency of the year awards.
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