In a bid to meet the changing
trends in the electronic marketing space, the National Board for
Technical Education (NBTE), has announced the introduction of a
marketing studio that would allow its students produce adverts, make
points of sale posters and provide packaging materials for
locally-produced products.
Making this disclosure in Enugu at this
year’s Marketing Educators’Conference, organised by National Institute
of Marketing of Nigeria (NIMN), the executive secretary of the Board,
Masa’udu Kazaure, said that the increasing popularity of e-marketing in
the country had made it imperative for the Board to develop a new
curriculum that would make its students be in tune with the new trend.
He explained that the curriculum, which
had the input of universities, employers, professional bodies and other
stakeholders, was designed for holders of the National Diploma in
Marketing in Nigeria.
While stressing the significant role the new media is playing in the nation’s marketing space, Kazaure
noted that the time had come for marketing practitioners to fully
imbibe these new trends to be able to respond to the changing needs of
today’s consumers.
Giving a hint of a possible review of the HND curriculum for Marketing Studies, the NBTE boss
added that the Board, in conjunction with
NIMN, constantly inspect and accredit marketing programmes in the
nation’s tertiary institutions every five years to ensure that standards
were maintained.
In his opening remarks, the president of NIMN, Ganiyu
Koledoye, noted that the decision to organise the conference was
informed by the need to bridge the gap between the gown and the town,
explaining that the two-day programme was designed to encourage the
development, dissemination and utilisation of marketing knowledge among
practitioners in the country.
“Part of the conference’s objectives is to robustly discuss marketing practice with a view to reconciling the town with the gown, while showcasing the value and contribution of members of the academia to the body of knowledge and professional marketing development,” he said.
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