For the first time in Nigeria,
Coca-Cola is replacing its iconic logo with popular Nigerian names on all its
packaging - the returnable glass bottle, cans and PET bottles. This is part of
the latest Coca-Cola “Share a Coke” campaign unveiled recently in the country
“Share a Coke transforms the
global Coca-Cola brand into a special, personal experience for our consumers,”
said Marketing Director, Coca-Cola Nigeria Limited, Patricia Jemibewon.
She added: “By swapping our
iconic Coca-Cola logo with personal names, we give all our consumers a unique
opportunity to connect and share their personalised Coke with the people who
matter the most to them — friends, family and loved ones, either in person, or
virtually.”
Giving more details about
Share a Coke, Jemibewon further disclosed that the “Share a Coke” campaign
recognises Nigeria’s culture and diversity as 600 popular names have been
selected from the rich array of names across the various regions of
Nigeria.
“Share a Coke does not only
reinforce our ongoing commitment to refresh the world but also to inspire
shared moments of optimism and happiness,” Jemibewon noted.
From January 10, this year,
consumers will be able to buy personalised Coke in glass, Can and PET from
retail outlets across the country. Consumers who are unable to find their names
in-store will have the chance to create their own personalised Coke during the
nationwide activation which commences on February 2, 2015.
The ‘Share a Coke’ campaign
was first introduced in Australia in 2011. Since then, the Company has launched
the ‘Share a Coke’ campaign in over 50 countries around the world,
including New Zealand, Argentina, Brazil, South Africa, Great Britain, Turkey,
Germany, Spain and Chile.
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