Compliance & Content Monitoring
Limited, a media monitoring firm, has unveiled a music-tracking service
known as musiktrak to provide superior media monitoring capability to
music industry stakeholders.
During a press briefing in Lagos on
Thursday, the Managing Director and Chief Executive Officer, CCM
Limited, Mr. Tunde Onadele, said the device could provide comprehensive
and verifiable log of the airplay of songs by local and foreign artistes
across 260 radio and television stations in Nigeria.
He says musiktrak is the first and only
service that tracks song plays across Nigeria with 24/7 recording of
free-to-air broadcast transmission from over 260 radio and television
stations nationwide.
He said,”Now that reliable data of song
plays on radio and television stations in Nigeria are available,
collective management organisations like COSON and MCSN have no excuse
for not collecting royalties from broadcast organisations or paying same
to right owners locally and abroad in a way that is fully transparent
and accountable,” he said.
He opined that some of the disputes in
the music industry could be averted and music makers, users, collection
bodies and regulator could now focus on growing the industry.
Onadele says musiktrak is a most
advanced detection and logging technology that can be put to effective
use by various music industry stakeholders in comparative airplays for
planning competitive activities.
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