In order to educate the Nigerian advertisers on the scope,
effect, challenges and opportunity inherent in the planned mandatory migration
of the broadcast industry from analogue to digital spectrum, Advertisers’
Association of Nigeria (ADVAN) in partnership with ACC Broadcast Multimedia,
the operator of WAWOOTV has concluded plans to hold a two day high profile
conference on the business of broadcasting in post-digital migration era in
Nigeria.
The conference
will hold on 22nd and 23rd of January, 2015 at the
prestigious planet one Hotel, Maryland Ikeja.
Speaking at
a media parley held recently at White House Hotel Ikeja, the Chief Executive
Officer of ACC Broadcast Multimedia limited Dr. Don Pedro Obaseki said the
conference which will assemble major key players in the digital migration
process is in collaboration with the National Broadcast Commission (NBC) and
will provide a comprehensive learning on the migration process.
He disclosed
that the event provides an ample opportunity for all involved in the broadcast
value-chain to have direct interface with the major purchase-decision makers
who make up ADVAN’s membership, and who singly and collectively contributed
more than 95% (averaging N103 billion) of total advertising spend in Nigeria in
2013.
“Ever since
the commencement of Radio Broadcasting Service in 1932 in Nigeria and the
establishment of Western Nigeria Television (WNTV), the 2015 digital migration
of electronic broadcasting will arguably be the singular most radical and
drastic overhaul of broadcasting in Nigeria. It will affect the entire value
chain, from broadcast origination, programming, advertising and home viewership
dynamics,” Obaseki said.
Facilitators
and speakers expected to grace the conference are Director-General, National
Broadcasting Commission (NBC) Mr. Emeka Mba, Chief Executive Officer ACC
Broadcasting Multimedia Limited, Dr. Don Pedro Obaseki, Managing Director, MTS
Communication Limited, Engineer Tony Uyah and Director-General Federal Radio
Corporation of Nigeria Dr. Ladan Salihu. Others include Chairman DAAR
Communication PLC Chief Raymond Dokpesi, Principal Partner, Abraham & Co
Mena Ajakpovi and Coordinator Africast, Mr. Awwalu Salihu.
Top
personnel expected to take the conference by storm are Chief Executives
Officers, Chief Marketing Officers, Top Line Managers, Chief Operating Officer
of Leading Advertising & Media buyers in Nigeria, CEOs of MIPAN, Chief
Executives Officers/ Chief Operating Officer of major Broadcasting Networks
(Radio and TV broadcast licenses) in Nigeria, and government regulatory
agencies.
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