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Technology, backbone of all retail operations - Founder, Ruff ‘n’ Tumble



Founder of Ruff ‘n’ Tumble, Mrs Adenike Ogunlesi

The Founder of Ruff ‘n’ Tumble, an indigenous clothing company in Nigeria that specializes in children’s clothing Mrs. Adenike Ogunlesi said that technology is the backbone of today’s retail operations and success.





Ogunlesi said this at the just concluded 4th edition of the annual Retail Leaders Conference in Lagos while delivering a paper on the topic “Driving Retail Footfall for Profitable Sales and Growth.”



She stated that merchandising and technology, financial planning and forecasting are part of the major strategies retailers can adopt to bring customers to their stores.





According to her, other strategies are; category and data management, merchandise allocation, store grading, modelling and space planning, merchandise replenishment, pricing and markdowns.   





She said that there is a need for retailers to know their customers and effective way to communicate with them.



“Social media has been recognized as the largest and best form of marketing for retailers to reach their customers. Top benefits of social media marketing include ability to leverage various media formats (Video, Images). It is cheaper, enables geo-targeting and identify target audience, enables you to track your results and make informed decisions with historical data,” she said.





According to her, innovative leadership enables employees find purpose and fulfilment in what they do, adding that it actively drives organisation culture to engage people.





Ogunlesi said that the future belongs to those who can, through new thinking, see and create opportunity, adding that it’s time to intentionally make the greatest connection of all the human side of business without which nothing can nor will happen.





She said retailers must know how to leverage human capital and current resources to increase productivity, sustain and create value, manage cost, increase profit and drive competitive advantage.
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