Sony Corporation is looking to extend its lead in video games by
pushing into smartphones with titles derived from its top-selling
PlayStation consoles.
The electronics and entertainment conglomerate is creating a new unit
called ForwardWorks Corp., which will develop and sell applications and
content for smartphone users in Japan and Asia, the Tokyo-based company
said in a statement on Thursday.
Sony is seeking to lure back users who are turning to smartphones to
play games, especially in Asia where mobile games and puzzle apps have
become an important driver of industry growth. While Sony has an
advantage with 36 million users and the current PlayStation generation
outselling consoles from Microsoft Corp. and Nintendo Co., it’s going to
face plenty of competition.
Last week, Nintendo unveiled a new mobile app called Miitomo that
will bring hits like Super Mario Bros. to smartphones and it quickly
topped download charts.
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“The mobile market has grown in size to rival that for traditional
game machines,” said Masaki Tsukakoshi, a spokesman at Sony’s games
unit. “We are looking to create an opportunity for more users to easily
try fully-fledged game titles that emphasize playability.”
ForwardWorks will begin operations on April 1st and be based in Tokyo, Sony said.
Sony is also looking to build on its strong base of PlayStation fans
with the introduction of virtual-reality headset and expansion of online
content. Earlier this month, Sony said its PlayStation VR goggles will
go on sale in October for $399 (£282) making it $200 cheaper than
Facebook’s rival, Oculus Rift and $400 less than HTC’s Vive. Although
the PlayStation VR is seen as being less advanced than its two rivals,
many experts think it will outsell them.
The Japanese company also revealed that it expects more than 50 games tailored to its headset will be available at its launch.
The company is adding Walt Disney Co.’s ESPN, ABC and kids networks
to its PlayStation Vue TV-streaming service, and also cut the price of
the cable-TV alternative by 20 percent to $40 a month.
Sony has revealed that its virtual reality headset will cost $399
(£282). That makes it $200 cheaper than Facebook’s rival, Oculus Rift
and $400 less than HTC’s Vive.
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