After a
fulfilling and rewarding business relationship in 2015, brewing giant, Nigerian
Breweries recently in Lagos, rewarded its distributors and trade partners
spread across the country.
Hubert Eze,
the company’s Sale Director who thanked the trade partners for staying with the
company, explained that the award, which was
preceded by a Distributors Business Meeting, was conceived to recognize
and reward the excellent performance of the company’s distributors and
transporters for the year 2015. The award ceremony, he added, also provided the
platform to evaluate the previous year’s business performance and communicate
new business strategies to distributors.
He disclosed
that despite the challenges in the operating environment, the company did well
and achieved many milestones that called for celebration. “Our partnership was
not built for today, but built for the future.2016 will be challenging too, but
we believe we Nigerians; we are happy people, and we are going to win
again. At the end of the year, we will
gather not to talk only about the difficulties but our victories”, he told the
crowd amidst applause.
In the exciting contest, Ken Maduako from
Nnewi in Onitsha marketing zone beat two others to emerge the company’s best distributor for 2015.
Ifeoma
Chukwuka Nigeria Limited, who won the last two edition clinched the seond
position ahead of Magulf Global Enterprises who came third.
Maduakor has
also by his feat, created a new African record, by selling more than five
million crates of beer in his zone in 2015. He thanked the company for the
gesture and advised that the momentum be sustained to stay on top.
The award
ceremony which took place at Oriental Hotel, Victoria Island, Lagos was in
honour of Distributors and Key Transporters of the company who excelled in the
cause of their business partnerships with Nigerian Breweries Plc in 2015.
The awards which was in ten categories included: National Volume Champion; National Volume Champion (1st & 2nd Runner Up); Regional Champions; Regional Volume Champion - 1st Runner Up; Regional Volume Champion - 2nd Runner Up
Other
categories were: Millionaire Club (SKDs who achieved btw 1m and 1.99m cases); Millionaire
Club (SKDs who achieved btw 2m and 2.99m cases); and Millionaire Club (SKDs who
achieved 3m cases and above
Prizes carted
home by the lucky distributors included: Brand new Man Diesel truck, Mitsubishi Canter trucks; Mitsubishi
L200 double cabin; Forklifts; Sound proof generating Sets and several free
cartons of Nigerian Breweries Products.
Apart from
rewarding the distributors, the night was also spiced with lots of
entertainment from A list musicians like Onyeka Owenu, stand-up comedian, Seyi
Law and Joseph Benjamin who compered the event.
It will be
recalled that last year, Ifeoma
Chukwuka Nigeria Limited, having sold the highest number of Nigerian Breweries
products, emerged the best distributor back to back having won the same award in 2013 and
2014 in the National
Champions Award category.
Nigeria Breweries Plc, the pioneer and largest brewing company in Nigeria was incorporated in 1946 and recorded a landmark when the first bottle of Star Lager beer rolled off the bottling lines in its Lagos Brewery in June 1949.
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