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| Managing Director, Noah's Ark, Lanre Adisa |
By Oluwagbenga Bankole
The Managing Director of Noah’s Ark,
Mr. Lanre Adisa has said that advertising agencies who want to survive the
current economic downturn should be able to justify every spent and they must
be able to reassure that they are with the right partner, saying that this is
the time that calls for true partnership.
Adisa noted that it is only agency
that can show and mean that they can deliver that will retain the client trust,
adding that clients will be more demanding.
He further said that; “you will have
instances of clients cutting down on fees, and we have seen that happen. Most
clients are not committing to anything anymore at the moment. It is no fault of
theirs because the economy is very challenging. To remain that agency that will
be of value to them, we need to do three times what we have been doing for them
before otherwise you are not guaranteed breakfast or launch.”
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| www.hbng.com |
“We cannot look at the advertising
industry landscape in Nigeria in isolation without looking at the prevailing
socio-economic environment as well. As a nation we are going through a very
challenging time as a result of the issues with the revenue generation and all
that have been badly hit by the oil industry. But, be that as it may, it
doesn’t mean that our nation lacks the capacity to bounce back and find
alternatives to move forward.”
“Whichever way, as an industry, we
will take part of the fall out of that; a couple of our clients here and there
will have to find way of readjusting to the reality. However, Nigeria still
remains a very vibrant place to operate.”
“If you are in Africa or you plan
to play in Africa, Nigeria still remains a place you must consider. That is the
reality. So, it is still a promising and dynamic place to operate and do
business. We will face some challenges, no doubt about it, but it is about how
you apply yourself as an entity, be it as an advertising agency or the clients
in this case as well,” he said.
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