Beat FM launches operations in London

Nigerian entertainment radio station, The Beat FM, has unveiled plans to open operations in London in a bid to expanding the brand internationally.

 On March 28th 2016, Beat FM will be taking over the management of Bang Radio (103.6) in North London under an agreement with Megalectrics. However, the latter will continue to own the station, which has been rebranded The Beat London 103.6 FM.

There will be a reveal party at ‘Love and Liquor Lounge’ on Kilburn High Street in North West London as The Beat 103.6FM London simultaneously goes live projecting African, Nigerian, British and Caribbean music.

Commenting on the impending launch, General Manager Megalectrics, Deji Awokoya, said that the expansion of the Beat FM brand into London came about as a result of the opportunities created by the changing demographics and entertainment consumption habits of the UK.

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“This was by no means a hostile takeover, but a long-considered, calculated move because our aim is to globalize local talent. Already, Bang FM is a fixture in the Afro-Caribbean entertainment industry, with close collaborations with radio stations and media in Nigeria. It even has Nigerians in its OAP-mix.

“We did our research and we know that currently, more people are tuning in to the ‘culture-driven’ stations. This is corroborated by an entity no less than MOBO (Music Of Black Origin). So for us, this is a strategic move and the beginning of a completely new frontier in the globalization of entertainment,” he said.

Since launching in 2008, Beat FM has grown organically and rapidly, with the addition of two new stations over the years. The station will be the fifth in Megalectrics’ radio division and its first on the brand’s international platform band.

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