Africa.com to launch everyDay MBA

Africa.com in partnership with Sponge Media, are proud to announce the launch of EveryDay MBA powered by Africa.com. EveryDay MBA is an SMS subscription service that provides valuable lessons each day in finance, marketing, online business, product and service, and general management. The lessons are written by lecturers with a Harvard MBA.

A sample of the marketing curriculum is: “Want free publicity? Write a letter to the editor of a newspaper on a topic related to your business. If it’s not too much of a commercial, they may publish it.”
An example of the finance lessons is “If you can’t get funding from a bank, can you turn your suppliers into lenders? Ask if they’ll give you terms, to let you pay them after your customer pays you.”

“We are proud to present EveryDay MBA to the Nigerian market. Not everyone can get an MBA from a top business school. With EveryDay MBA, anyone with a mobile phone and N50 per week can gain access to valuable lessons in business administration which will help them run their business more profitably,” says Dayo Elegbe, the [CEO] of Sponge Nigeria.

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“EveryDay MBA helps small business owners in Nigeria access world class tips about running businesses successfully. The lessons are short and pithy, and very useful. We are planning to support the lessons with a Twitter discussion so that entrepreneurs can ask questions and share their own experiences on the topics,” said Teresa Clarke, Chairman and Executive Editor of Africa.com. Ms. Clarke earned an MBA from Harvard Business School, and personally edits all of the content presented in EveryDay MBA.

“To sign up for the service, simply text “MBA” to 5031 on the MTN Network,” said Dayo, who put together the service between MTN and Africa.com. He went on to say, “A new valuable lesson will be sent via SMS five days per week, at an affordable cost of N50 per week. The curriculum is structured as follows:   Monday – Marketing, Tuesday – Product/Service, Wednesday – General Management, Thursday – Online Business and Friday – Finance.”

Africa.com and Sponge Media expect EveryDay MBA to have a positive impact on the productivity and profitabililty of small businesses in Nigeria.
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