Building on the success of its
trend-setting IDOL 3, Alcatel has announced its premium IDOL 4 series. The
uniquely designed IDOL 4 and IDOL 4S smartphones take everything up a notch
with a new Boom Key and an augmented multimedia experience.
Speaking about the product, Chief
Marketing Officer of ALCATEL Dan Dery said that “the IDOL 4 series marks
another milestone in ALCATEL innovation. The Boom Key boom-ifies everything,
from the sound to photos to gaming. Something we’re really excited about, and
something I’m eager to show my friends is that we’ve augmented IDOL 4’s
multimedia experience. A screen that
offers a stunning display from any angle, an all-in-one powerhouse audio ecosystem
and a professional-caliber camera.”
BOOM ME UP! The Boom Key Delivers
Augmented Experience
Boom my camera: Instantly takes
photos on standby mode pressing and holding the button puts the camera into
burst mode to take photos in quick succession.
Boom my gallery: Artistically
shuffles the photos in the gallery for instant sharing as a photo collage or a
short slideshow.
Boom my videos: Generates immediate,
surprising effects in existing videos, such as replaying the previous one
second of the video three times, or changing the playback speed. When a user is
recording a video, pressing the Boom Key will immediately broadcast the video
live.
Boom my music: Conceived by ALCATEL
and creatively engineered by Waves, the audio experience is automatically
optimized across all media with simply one touch. The bass, loudness and
clarity of the sound is enhanced, enriching the whole user experience.
Boom my game: Asphalt fans will love
how the Boom Key amps up their race by releasing the Nitro and boosting the car
speed. It also boosts the audio experience by increasing the volume and adding
spatial sound reproduction.
Boom my view: Creates a more intense
3D effect (parallax UI effect) for the launcher and a stunning, live weather
display as part of the homescreen.
Augumented Multimedia: Amped-Up Display,
Camera and Sound
The IDOL 4, featuring the Qualcomm®
Snapdragon™ 617 processor, and the IDOL 4S, featuring the Snapdragon 652
processor, deliver advanced features and capabilities that allow consumers to
experience console-quality 3D gaming, enhanced photography and videography, as
well as home theater-quality audio.
These Qualcomm Technologies processors also features an X8 LTE modem and
802.11ac Wi-Fi connectivity which supports very fast download speeds.
Additionally users will be able to
enjoy all-day battery life. Both
smartphones sport displays that provide
superb readability even in bright sunlight and clear viewing from any angle
using Qualcomm Technologies’ Assertive Display technology. The larger, 5.5-inch
IDOL 4S offers a 2K AMOLED display, which is super-responsive and low in power
consumption.
“Both Snapdragon 617 and 652 proCessors
take processing and power efficiency to new heights and offer advanced features
that will enable the great user experiences for ALCATEL consumers,” said Alex
Katouzian, senior vice president, product management, Qualcomm Technologies,
Inc. “We are pleased to have worked with
ALCATEL on the development of their new IDOL 4 and IDOL 4S series, which will
deliver exceptional features.”
IDOL 4 series comes with
professional-quality cameras offering ultrafast auto-focus (0.1-0.3 seconds),
as well as 360-degree photos and selfies. The smartphones also produce
crystal-clear shots even in the dark.
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