ALCATEL announces its premium IDOL 4 series

By Oluwagbenga Bankole

Building on the success of its trend-setting IDOL 3, Alcatel has announced its premium IDOL 4 series. The uniquely designed IDOL 4 and IDOL 4S smartphones take everything up a notch with a new Boom Key and an augmented multimedia experience.

Speaking about the product, Chief Marketing Officer of ALCATEL Dan Dery said that “the IDOL 4 series marks another milestone in ALCATEL innovation. The Boom Key boom-ifies everything, from the sound to photos to gaming. Something we’re really excited about, and something I’m eager to show my friends is that we’ve augmented IDOL 4’s multimedia experience.  A screen that offers a stunning display from any angle, an all-in-one powerhouse audio ecosystem and a professional-caliber camera.”

BOOM ME UP! The Boom Key Delivers Augmented Experience
Boom my camera: Instantly takes photos on standby mode pressing and holding the button puts the camera into burst mode to take photos in quick succession.

Boom my gallery: Artistically shuffles the photos in the gallery for instant sharing as a photo collage or a short slideshow.

Boom my videos: Generates immediate, surprising effects in existing videos, such as replaying the previous one second of the video three times, or changing the playback speed. When a user is recording a video, pressing the Boom Key will immediately broadcast the video live.

Boom my music: Conceived by ALCATEL and creatively engineered by Waves, the audio experience is automatically optimized across all media with simply one touch. The bass, loudness and clarity of the sound is enhanced, enriching the whole user experience.
Boom my game: Asphalt fans will love how the Boom Key amps up their race by releasing the Nitro and boosting the car speed. It also boosts the audio experience by increasing the volume and adding spatial sound reproduction.

Boom my view: Creates a more intense 3D effect (parallax UI effect) for the launcher and a stunning, live weather display as part of the homescreen.

Augumented Multimedia: Amped-Up Display, Camera and Sound
The IDOL 4, featuring the Qualcomm® Snapdragon™ 617 processor, and the IDOL 4S, featuring the Snapdragon 652 processor, deliver advanced features and capabilities that allow consumers to experience console-quality 3D gaming, enhanced photography and videography, as well as home theater-quality audio.  These Qualcomm Technologies processors also features an X8 LTE modem and 802.11ac Wi-Fi connectivity which supports very fast download speeds.

Additionally users will be able to enjoy all-day battery life.  Both smartphones  sport displays that provide superb readability even in bright sunlight and clear viewing from any angle using Qualcomm Technologies’ Assertive Display technology. The larger, 5.5-inch IDOL 4S offers a 2K AMOLED display, which is super-responsive and low in power consumption.

“Both Snapdragon 617 and 652 proCessors take processing and power efficiency to new heights and offer advanced features that will enable the great user experiences for ALCATEL consumers,” said Alex Katouzian, senior vice president, product management, Qualcomm Technologies, Inc.  “We are pleased to have worked with ALCATEL on the development of their new IDOL 4 and IDOL 4S series, which will deliver exceptional features.”


IDOL 4 series comes with professional-quality cameras offering ultrafast auto-focus (0.1-0.3 seconds), as well as 360-degree photos and selfies. The smartphones also produce crystal-clear shots even in the dark.
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