At the just
concluded 49th International Consumer Electronics Show (CES), held in
Las Vegas , Alcatel OneTouch, a brand of TCL Communication, was
recognized twice at an awards ceremony for the 2015-2016 Global Top
Brands hosted by International Data Group (IDG).
Alcatel OneTouch was among both the Global Smart Phone Top 10 and the Global Smart Connected Devices Brands Top 15.
Similarly, other brands including Samsung, Apple, Huawei and Lenovo were also on both lists.
Selected by
International Data Corporation (IDC), an American market research,
analysis and consultancy firm, and IDG, its parent company, the lists
were based on IDC’s market research results, with an emphasis on sales
volume, brand awareness, R&D capabilities and technological
innovation.
“Nowadays, the achievement of Chinese smart
connected devices and smartphone brands is bringing a revolution of
innovation to the global market,” Josh London, Chief Marketing Officer
of IDG Communications, said at the awards ceremony.
According to
London, “The two lists announced today are proof of that. Technological
innovation has brought disruptive changes to the mobile phone and
terminal industry, pushing them to embrace the Internet more deeply.
Thus, in order to attract customers, smart connected device and
smartphone brands worldwide need not only technical innovation but also
more innovations regarding design, user experience and interaction.”
“In the 10th year
of these awards, we are gratified to be on two of IDG’s lists for the
first time,” said Dan Dery, Chief Marketing Officer and Vice President
of TCL Communication. “This is an important international recognition of
the success of the Alcatel OneTouch brand and the company in the global
smartphone consumer market.”
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