Pubicis Groupe will undergo a transformation, effective Jan. 2, that
will divide the group’s current properties into four hubs focused on
creative, media, digital/technology and healthcare, chairman and CEO
Maurice Lévy announced today. The move is designed to put client
services at the heart of the group’s mission.
The change comes as Publicis Groupe has decided to focus on a new
ambition—”to be the admired force for business transformation driven
through the alchemy of creativity and technology,” Lévy said.
He made the announcement in a video posted to YouTube. Each of the
four hubs will be run by a chief client officer. The four chief client
officers will report to Laura Desmond, former CEO of Starcom MediaVest
Group, who will take on the role of Group Chief Revenue Officer for
Publicis Groupe and Chair of the U.S. committee, effective in the New
Year.
“Each of the four hubs will leverage shared tools, platforms and
back-office services. This will simplify our process and reduce our
costs, thus increasing our competitiveness and profitability without
compromising the crux of our business,” Levy said in the video.
Here’s a look at how the Publicis brands will be grouped moving forward:
1. Publicis Communications: Arthur Sadoun will head up Publicis
Communications as its new CEO. This hub will include Publicis Worldwide,
MSL, Nurun, Saatchi & Saatchi, Leo Burnett, BBH and Marcel.
2. Publicis Media: The media arm of Publicis will be led by Steve King.
Starcom Mediavest, ZenithOptimedia, Vivaki, Performics, MRY and Moxie
will fall under King.
3. Publicis.Sapient: Publicis.Sapient, the digital hub, will be led by
Alan Herrick and include Sapient Consulting, SapientNitro, DigitasLBi
and Razorfish.
4. Publicis Healthcare: Nick Colucci will head up the healthcare hub of
Publicis. This hub is a newly integrated health and pharma offering from
the group.
According to Lévy, each brand under the Publicis Groupe umbrella will
continue to function as its own entity, with its own identity and brand
name. However, the shift is designed to flip the current agency and
holding company on its head and focus on the client’s needs.
“Clients expect more for less, meaning more services at a lower
cost,” Lévy said. “We opted for a new ambition, incredibly demanding,
putting our client at the core of our organization.”
Other notable highlights from the announcement include the
introduction of Publicis One, which will be headed up by Jarek
Ziebinski. According to Lévy, the group generates roughly 90 percent of
its revenue from just 20 countries. Publicis One is designed to help
manage operations outside those 20 countries—in the other markets that
deliver the remaining 10 percent of the company’s revenue.
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