PepsiCo is going to launch an organic Gatorade, as the company increasingly looks outside of the soda industry for growth.
Al Carey, the CEO of PepsiCo Americas Beverages, said that the
company would debut an organic version of the sports drink next year.
“It’s a consumer interest,” Carey said at Beverage Digest’s Future
Smarts conference on Monday. “I think they’re very interested in non-GMO
and organic, and to the degree you can make it meaningful to the
consumer — do it.”
The company is also launching a line of non-GMO labeled Tropicana juices in 2016.
Carey additionally highlighted recent and upcoming new PepsiCo
products such as Mountain Dew Kickstart (a take on Mountain Dew with
ingredients like fruit juice and coconut water), flavored Aquafina water
and vintage-inspired sodas like Caleb’s Kola, 1893, and Dewshine.
Much of the company’s current growth areas are outside of the
traditional soft drink market. PepsiCo CEO Indra Nooyi told investors in
October that focusing solely on carbonated soft drinks is “a thing of
the past.”
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