As
part of effort to promote Corporate Social Responsibility initiatives
in the country, one of Nigeria’s leading telecommunication giants,
Etisalat Nigeria, a leading financial institution in the country, Union
Bank and Multichoice Nigeria have shown their supports to this year’s
Brand Journalists Association of Nigeria, BJAN, annual conference
scheduled to hold between November 19 to 21 in Ibadan, the Oyo State
capital.
This
year’s conference comes with the theme: “Challenges and Prospects of
Corporate Social Responsibility, CSR, in Nigeria- the Roles of
Organisations, Government and the Media”, the
conference will feature seasoned industry practitioners who will gather
to proffer solutions to the growing need for CSR sustainability in
Nigeria.
According
to the chairman of BJAN, Mr. Goddie Ofose, the 3rd BJAN conference has
been designed among other things to provide platform for discussion on
serious issues, engender opportunities for bonding between brand
journalists and the private sector as well as other critical
stakeholders.
He
said that: ‘’The conference will also provide refreshers for brand
writers on critical and emerging issues in global sustainability as well
as affording brand writers the opportunity of sharing ideas with
stakeholders in the industry.’’
Ofose
however acknowledged that the 2015 BJAN conference has received massive
boost from corporate organisations like Access Bank, GTBank, Nestle,
Nigerian Breweries, Chi Limited, Lafarge, Mr Biggs, Coca-cola, APCON and
others.
Guest
speakers include the Group Managing Director of Access Bank, Mr.
Herbert Wigwe, Chief Executive Officer of Tru Contact Communications,
the organiser of the annual CSR Award in Nigeria, Mr. Ken Egbas, and
Group Managing Director of SO&U, Mr. Ufot Udeme.
Others
are: President of National Institute of Marketing of Nigeria, (NIMN),
Mr. Ganiyu Koledoye, Daily Editor of Thiday Newspaper, Mrs Ijeoma
Nwogwugwu and the Special Adviser, Media and Communications to the Oyo
State Governor, Dr Festus Adedayo.
Recall
that BJAN, in the effort to galvanize professional excellence in brand
reporting, has since 2013 organised annual conferences to stimulate
industry discussions on national issues. The theme for ts maiden edition
was “Repositioning Centenary Brands to Align with Modern Realities was
held in Abeokuta, the Ogun State Capital. While in 2014, the theme
dwelled on “Tourism Marketing as Catalyst for Economic Development was
held in Oshogbo, Osun State.
This
year, as experts in the CSR industry and related gather to brainstorm
on various aspect of sustainability, it is expected that grey areas in
sustainable reporting, sustainable corporate practices, and sustainable
environment, among other local and global issues will be addressed.
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