Dangote Industries Limited has committed to continue its relationship
with CNN International by renewing on-air and digital sponsorship of the
prestigious ‘Facetime’ segment within ‘CNN Marketplace Africa’.
The ‘Facetime’ element within the programme is a high-profile segment in
which a major player from the global business community is interviewed
on issues relating to African businesses. On-air content is complemented
by distinctive online editorial at a ‘CNN Marketplace Africa’
microsite, where popular and innovative content is shared across a range
of social channels.
The new edition of the show is hosted by British-Nigerian CNN anchor
Zain Asher, who breaks down the economic trends affecting Africa,
interviewing business leaders making and shaping the continent.
Since taking over as full-time host in May 2015, Zain Asher has
interviewed esteemed ‘Facetime’ guests including: Patrice Motsepe,
founder and Executive Chairman, African Rainbow Minerals; Russell
Stokes, CEO, GE Transportation; Kofi Anan, former UN Secretary General;
Taleb Rifai, Secretary General, UNWTO and Maria Ramos, CEO, Barclays
Africa.
“The renewal of sponsorship of Facetime within ‘CNN Marketplace Africa’
and the decision to sponsor a new segment ‘Africa Now’ will enable these
programmes to continue to showcase the many growth opportunities for
anyone willing to do business in Africa. We in Dangote Group, with
presence in 16 African countries, have experienced first-hand the
benefits and untapped potential in Africa and we are optimistic that
through these programmes others will come to experience same. We are
convinced that the future of world economic growth is Africa and the
partnership with CNN will expand that awareness,” The President/Chief
Executive, Dangote Group, Aliko Dangote said
In addition, Dangote Industries Limited is sponsoring a new segment, ‘Africa Now’, to air within ‘The Business View’.
Dangote Industries Limited’s sponsorship of ‘Africa Now’ is aimed at
raising the profile of the business across the continent and outside of
Africa among CNN’s unrivalled affluent audience. The campaign spans TV
sponsorship, spot advertising and digital components.
‘Africa Now’, examining how business in Africa has an impact beyond the
continent, will air as part of CNN’s dedicated month focusing on Africa,
a series of special features and programmes about Africa throughout
October.
Starting from today, Monday 5 October, and airing each subsequent Monday
throughout October, ‘Africa Now’ will cover topics such as: innovation,
workforce trends, education and economics, with a particular emphasis
on empowering Africa; growth and development on the continent.
“This is an ideal time for Dangote Industries to consolidate its
presence on CNN through the renewal of Facetime on ‘CNN Marketplace
Africa’ and the launch of ‘Africa Now, “Antonio Canto, Vice President,
Advertising Sales, EMEA, CNN International said
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