By
Oluwagbenga Bankole
Lenovo, a
global Fortune 500 company and a leader in providing innovative consumer,
commercial, and enterprise technology, has unveiled in Nigeria, the latest
innovation in the mobile telephone device, Lenovo’s PHAB Plus.
Speaking
about the product and other innovations unveiled in Nigeria, at a media
briefing held at Protea Hotel, Ikeja, Lagos, Graham Braum, the General Manager
of Lenovo Technology Africa, described Lenovo PHAB Plus as a beautifully
designed premium phablet, optimized for single –hand use.
Targeted at
today’s diverse needs of consumers in the mobile market, Braum said the Lenovo
PHAB Plus will help to eliminate the dilemma of choosing between costly
smartphones with big screens and underwhelming small tablets by offing a
single-spot 6.8-innch device with best-in-class entertainment, speedy internet,
and all-day battery life.
Braum said:
“With today’s tech-savvy millennial generation in mind, Lenovo is addressing
the popularity of larger-screen personal devices, while acknowledging the portability
struggles associated with tablet computers. The new PHAB Plus conquers these
boundaries, merging the fun of a tablet with the portability of a smartphone in
a stylish metallic uni-body casing. Unlike other phablets on the market, the
Lenovo PHAB Plus boasts a full HD display optimized for one-hand usage and
provides an unrivalled viewing and sound experience.
He stated
that the higher-end PHAB Plus comes in a monstrous 6.8-inch display while the
PHAB comes in at an even larger 6.98 inches. “These aren't so much phablets as
they are tablets that can make phone calls,” he said.
Braum added
that Spec-wise, the dual-SIM PHAB Plus features 32GB of storage, a 13-megapixel
main camera (the front-facing camera comes in at five megapixels), a 3,500mAh
battery and a Qualcomm Snapdragon 615 processor with 2GB of RAM.
In Nigeria,
he stated, Lenovo smartphones have reached more than 4% of market share,
becoming the number three player in just three quarters. Egypt, which launched
Lenovo smartphones soon after Nigeria, now places the brand at number two,
where it occupies 13.3% market share. The company plans to add SADC and East
African countries to the mix next, and is set to launch Motorola in South
Africa before the end of the year.
He explained
that Lenovo Africa had recorded tremendous growth in the server market as South
Africa, which was one of the first countries in the region to launch ThinkServer,
is now proud of the product.
Braum
comments: “We are investing heavily in the breadth and depth of the channel
when it comes to the server market, which we hope will translate into more
sales. In addition, we have recently signed a contract with BMW to roll out our
x86 server infrastructure in 45 countries. This shows that we are successfully
integrating our System x products into our.”
0 comments:
Post a Comment