Capri-Sonne excites children with minions promo

In fulfillment of the global partnership between Capri-Sonne and Universal Studios, Chi Nigeria, maker of Capri- Sonne natural fruit drink in Nigeria, has unveiled a promo package to coincide with the global release of the movie ‘The Minions.’

Children across Nigeria are in for an exciting treat as they now have an opportunity to win free Minions gifts inside every carton of their favourite Capri-Sonne within the promo period.

Gift items include beach balls, magnets, goggles, magnetic frames, key chains, activity sets and various Minion merchandise and toys.

The Capri-Sonne Minions Promo was been amplified nationwide with an effective media campaign running on major regional and national television channels and radio stations in the country.

Simultaneously, the campaign was been driven through advertisements on print, billboards and digital platforms like Twitter and Facebook where young fans can win loads of free gifts by participating in fun Minions games.

Consumer engagement platforms such as trade activations in open markets and consumer activations like taste trials in schools and shopping malls have commenced in various cities to connect with the consumers.

Managing Director, Chi Nigeria, Mr. Deepanjan Roy, said, “We are confident that the Capri-Sonne Minions Promo will resonate with children across Nigeria and increase product consumption and brand affinity.

Minions are hugely popular among children the world over and we have no doubt that the Capri-Sonne Minions Promo will create excitement, buzz, adventure and fun which Capri-Sonne has been known for over the years.”

The Minions was a 2015 3D computer- animated comedy film and a presequel/ spin off to the Despicable Me franchise. Minions are small, yellow impulsive creatures with odd innocence that endears them to viewers and makes them relatable.

They have hundreds of thousands of fans around the world and have become a huge commercial success worldwide. Capri-Sonne is the number one kids’ drink worldwide and contains 100 per cent natural ingredients.
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