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| Marketing
Manager Reckitt Benckiser West Africa, Bamigbaiye-Elatuyi Omotola,
Harpic Brand Ambassador, Helen Paul and the Marketing Director, Oguzhan
Silivrili at the unveiling of the new Harpic TVC and Brand Ambassador
in Lagos recently. |
Poised to ensure that
the brand maintains its leadership position in the hygiene and home care
segment, Harpic is reinforcing its triple-powered impact with a new campaign tagged “Harpic All in One”. To this end, a new
Television Commercial (TVC) has also been created to flag-off the new campaign.
This is expected to give the much needed impetus to the brand and campaign as
it new Harpic All-In-One challenges our traditional cleaning methods’.
The brand has equally unveiled a new Brand Ambassador who
would be actively involved in this new campaign. She is delectable female
comedian, Helen Paul who has dazzled Nigeria’s entertainment world in the last
decade with her “baby-soprano” voice.
Speaking at a media conference in Ikeja, Lagos where the new
TVC and The brand Ambassador were unveiled, Reckitt Benckiser’s Marketing
Director -West Africa, Mr. Oguzhan Silivrili revealed that the main goal of the
new campaign was to enlighten consumers on the superiority of Harpic over
traditional toilet cleaning techniques.
Speaking further, Mr. Silivrili restated the rationale
behind the choice of Helen Paul as Brand Ambassador. His words: “We all agree
that Helen Paul will create great impact in the minds of all our consumers with
her double personality profiles that made her the ideal candidate to reach out
to different facets of our consumers in this campaign and beyond. In the next
few days, Nigerian consumers would be interacting intimately with Harpic as
Helen embarks on the Harpic All in One Challenge where she would be putting our
traditional toilet cleaning methods to the test to prove Harpic efficacy to our
consumer’s through Mystery Home visits as well as other door- to- door activities.”
In her response,
Helen Paul expressed her joy for the honour of being engaged as the Harpic
Brand Ambassador. “To have been chosen as the face of Harpic amongst the galaxy
of Stars in Nigeria is humbling and encouraging”. She said that she is poised
to bring joy to consumers and drive home all the important messages the brand
wants to convey in this campaign.
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