Harpic Unveils New ALL-IN-ONE toilet Solution, Picks Helen Paul as Brand Ambassador


Marketing Manager Reckitt Benckiser West Africa, Bamigbaiye-Elatuyi Omotola, Harpic Brand Ambassador, Helen Paul and the Marketing Director, Oguzhan Silivrili  at the unveiling of the new Harpic TVC  and Brand Ambassador in Lagos recently.

Poised to  ensure that the brand maintains its leadership position in the hygiene and home care segment, Harpic is reinforcing its triple-powered impact with a new campaign tagged  “Harpic All in One”. To this end, a new Television Commercial (TVC) has also been created to flag-off the new campaign. 

This is expected to give the much needed impetus to the brand and campaign as it new Harpic All-In-One challenges our traditional cleaning methods’.

The brand has equally unveiled a new Brand Ambassador who would be actively involved in this new campaign. She is delectable female comedian, Helen Paul who has dazzled Nigeria’s entertainment world in the last decade with her “baby-soprano” voice.

Speaking at a media conference in Ikeja, Lagos where the new TVC and The brand Ambassador were unveiled, Reckitt Benckiser’s Marketing Director -West Africa, Mr. Oguzhan Silivrili revealed that the main goal of the new campaign was to enlighten consumers on the superiority of Harpic over traditional toilet cleaning techniques.

Speaking further, Mr. Silivrili restated the rationale behind the choice of Helen Paul as Brand Ambassador. His words: “We all agree that Helen Paul will create great impact in the minds of all our consumers with her double personality profiles that made her the ideal candidate to reach out to different facets of our consumers in this campaign and beyond. In the next few days, Nigerian consumers would be interacting intimately with Harpic as Helen embarks on the Harpic All in One Challenge where she would be putting our traditional toilet cleaning methods to the test to prove Harpic efficacy to our consumer’s through Mystery Home visits as well as other door- to- door activities.”

 In her response, Helen Paul expressed her joy for the honour of being engaged as the Harpic Brand Ambassador. “To have been chosen as the face of Harpic amongst the galaxy of Stars in Nigeria is humbling and encouraging”. She said that she is poised to bring joy to consumers and drive home all the important messages the brand wants to convey in this campaign.
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